Semantic Cocoons

SEO: All About Semantic Cocoons

Semantic Cocoons

Semantic Cocoons: SEO includes all techniques to improve the positioning of a page in the results of search engines. Essential to the visibility of companies on the net, SEO is made up of four major pillars: page indexing, the content offered and the keywords they contain, off-site SEO based on netlinking, and On-site SEO based on the internal mesh of the website as well as on the semantic cocoons. In this article, we invite you to shed light on this last point: find out everything you need to know about semantic cocoons!

Semantic cocoon: definition and history

The semantic cocoon is a natural referencing strategy developed by Laurent Bourrelly in 2004, On this occasion, the SEO consultant realizes the power of on-site optimization: the structure of the website and the mesh between the pages greatly influence the appearance of the site in the first results of search engines.

Semantic cocoons, therefore, consist in optimizing the architecture and mesh of a website. Links are created between semantically close pages, in a hierarchical manner. The contents are thus classified into mother, daughter, and sister pages – the child pages of the same mother page are considered as sister pages.

Theoretical structure of the semantic cocoon

A semantic cocoon comprises different levels and sub-levels. The contents must then respect a certain structure:

  • The parent page is organized with H2 level titles then paragraphs detailing the concepts that flow from the general concept. Each paragraph then includes a link to each of the child pages .
  • The start of a child page must link to the parent page .
  • The content of a child page ends with suggestion links that refer to the sister pages (for example: You may also like).

The contents of the site are thus linked to each other in a hierarchical manner … But beware! Links always depend on the semantic proximity of the pages. Thus, if one scrupulously respects the strategy of semantic cocoons, no link is established towards a page of another cocoon, even if a keyword appears in the article. The semantic cocoon strategy is therefore completely opposed to the structure adopted by Wikipedia, which creates a link to a page as soon as it provides more information on a keyword.

SEO impact of the semantic cocoon

Implementing the semantic cocoon strategy has a positive impact on the SEO results obtained by the website. Semantic cocoons thus have many advantages.

1. Position yourself on high search volume queries

Some keywords are highly sought after by Internet users and many companies want to seize this opportunity. This phenomenon induces an inevitable consequence: the content produced on highly sought-after keywords is more and more numerous. It then becomes particularly difficult to stand out and appear in the first results of search engines. Semantic cocoons here have the advantage of facilitating positioning on competitive queries. Indexing robots are indeed attentive to the relevance of content. A page that refers to internal content from the same theme is then perceived as relevant: the site is considered precise and rich in information for the reader.

2. Reinforce its relevance with long tail keywords

Unlike high search volume queries, the long tail is a natural referencing technique that focuses on rare, long, and specific queries. The goal is to generate traffic on less sought-after, but more precise expressions. The semantic cocoons allow here to develop the lexical field of a page to cover all the long-tail keywords. Precise content revolves around generic pages: the website is then considered an expert on the subject, which strengthens the page’s referencing.

3. Improve its consistency in terms of content

Semantic cocoons are an opportunity to develop a specific theme, rather than scattered around in the creation of heterogeneous content. This gives you the opportunity to position yourself as an expert on a subject, without falling into the pitfall of content shock. In the end, your website will be more consistent in terms of content, an element that also particularly appeals to Google’s algorithm.

4. Make sure to meet the needs and issues of their personas

The whole point of a content strategy is to generate leads, prospects, and then customers. To do this, businesses need to focus on their buyers personas in order to create quality content that meets the needs and concerns of these ideal customers. Semantic cocoons here allow you to deepen a subject with different content: you therefore make sure that your pages cover all the potential questions of your buyers personas … They will not need to look elsewhere for an answer!

5. Multiply the entry points on its website

You will have understood it: semantic cocoons aim to create pages, sub-pages, sub-sub-pages… on a theme. In addition to covering all of your buyers personas’ questions by digging deeper into the topic, you cover all of the possible keywords and queries that they will type into the search bar. You multiply the entry points to your website and increase your traffic and your business opportunities.

6. Be clearer and more readable for Google

Just like the H1, H2, H3, and other Hn structure your articles, the mother, daughter, and sister pages structure your website. This hierarchical classification is thus clearer and more readable for Google, as well as for your visitors. You are therefore more likely to be among the first results of search engines

How to build a semantic cocoon?

Beforehand

Before you start creating your semantic cocoons, you should define your buyers personas. These typical profiles will indeed allow you to fully understand your target to direct you towards the most appropriate cocoons. Once this step is completed, you must define the queries or keywords on which you want to position yourself.

5 steps to create a semantic cocoon

  • Step 1: Classify your requests into level 1 categories, also called silos;
  • Step 2: Once categorized, subclass your queries with more specific, level 2 keywords;
  • Step 3: Once again subclass your queries with long tail, level 3 keywords;
  • Step 4: Create internal links between the mother, daughter and sister pages of your semantic cocoon;
  • Step 5: Optimize your pages continuously!

Are semantic cocoons and inbound marketing compatible?

If the semantic cocoon is an effective structuring technique to optimize the referencing of a website, it has certain limits when it comes to inbound marketing.

First of all, because the goal of inbound marketing is to generate leads. The contents therefore contain a “call to action” which invites the reader to request an appointment or to download a white paper. For example, Links are thus made to conversion pages, by nature outside the cocoon.

Then, because the creation of content as part of an inbound marketing strategy is based on the buyer’s journey, in other words: the buyer’s journey. Consumers go through different phases before making a purchase: becoming aware of their problem, considering solutions that will allow them to solve it, making a decision to purchase a solution. The content offered must then respect the reader’s state of maturity. If it is in the purchasing phase, for example, it would not be relevant to make a link to a content discovered, even if it is similar to a mother page. The reader would in fact risk stepping back in his purchasing journey, which should be avoided at all costs.

Finally, because it is relatively complicated to perfectly respect the structure of the semantic cocoons. This strategy indeed requires publishing a large amount of content on a very specific subject … and this is often not compatible with an editorial calendar intended for lead generation. In addition, strict respect for semantic cocoons amounts to depriving oneself of internal links, often useful for the reader to understand a concept outside the cocoon.

On the other hand, the technique of semantic cocoons can be used occasionally to position oneself on keywords with a high volume of searches and high business value.

Semantic cocoons: good practices

If the semantic cocoons are not perfectly compatible with inbound marketing, it is nevertheless possible to adopt some good practices. They will allow you to take advantage of this SEO structuring technique, without harming your conversion objective.

  1. Add a link to the mother concept at the beginning of the article . If the item is buy-stage content, link to the page that presents your offer for that issue.
  2. Link to articles that delve deeper into a concept in paragraphs of your content.
  3. Make suggestions at the bottom of the page , referring to articles dealing with the same lexical field.
  4. Optimize the SEO of your content . Certain other strategies exist to make your content appear in the first results of Google searches. Optimize for example your Hn and make sure to include the right keywords in your article.

By following these few good practices, you increase your chances of being at the top of the ranking! The main thing is to bring your expertise on subjects that interest your targets, by offering in-depth and quality content. Do you want to be supported in the development and optimization of your content? Please do not hesitate to contact us!

10 Examples of SMART Marketing Goals

SMART

SMART: If the design of the marketing strategy has a purpose (developing your business for example), then it should not be without clearly defined goals. The mistake, in fact, is to start without going into the development of a carefully coordinated plan of action. Also, it is necessary to consider your development as a path, and your goals are the stages that will determine your progress. They will then allow you to choose a concrete and effective way to reach your destination! SMART marketing objectives allow this development to be programmed efficiently.

In B2B web marketing, SMART goals can frame your actions to improve the efficiency of your website. Recognizing them or, conversely, the obstacles you encountered help you identify recurring issues in your digital strategy. They are updated regularly, coordinate your teams’ efforts, and give them a common and clearly defined goal. But, how do you define your SMART goals? How do we put them in their place? Here are ten examples of smart marketing goals to follow to increase your customer acquisition rate.

Definition of SMART objectives

What is a SMART goal?

SMART is an acronym meaning:

  • S pecific
  • M easurable
  • A cceptable (or achievable)
  • R ealistic
  • T emporally defined

Thanks to these five criteria, the SMART methodology allows you to create an effective and productive strategy: your goals are tangible and achievable. In addition to motivating your teams, the 5 SMART indicators give you the opportunity to readjust your strategy if you do not achieve the expected results.

What are the benefits of SMART goals?

SMART objectives take into account the current situation of the company while establishing an action plan promoting its development.

For this reason, SMART goals have five main virtues:

  • They allow efficient progress, step by step: your actions are organized and prioritized, the use of resources is optimized.
  • They focus the attention of the teams on concrete elements: everyone has the means to succeed, the teams communicate more easily.
  • They arouse general motivation: your teams focus on achievable objectives in the more or less short term, so they can congratulate themselves on the results obtained.
  • They provide effective monitoring of actions taken by the company: you are able to analyze the results of each action to assess the success of your objectives.
  • They help identify the sources of business problems and success .

How to set SMART goals?

To set SMART goals, you should always refer to the five key points. Thus, the S stands for “Specific”; so you need to set a detailed goal. The M stands for “Measurable”; your goal should have a result indicator. The A stands for “Acceptable”; your objective should arouse the interest and involvement of your teams. The R stands for “Realistic”; you will need to be ambitious but down to earth. And the T stands for “Temporarily Defined”; your goal should have a clearly established deadline.

10 examples of SMART goals

Many people make the mistake of setting vague goals. For example: “I want more visitors to my site”. Good, but not enough to be a SMART goal! What traffic do we want to obtain precisely? How long will it take? What is the purpose of seeking an additional audience? It is by answering all of these questions that you will create real SMART goals.

You will understand: your objectives must be defined precisely and regularly. Certain SMART objectives will thus have an annual deadline, others quarterly. This way, you have a ready-made organization. The end of a quarter is an opportunity to take stock of the progress of the company and the results of your SMART objectives. It is also the moment to make decisions: should we continue or not the actions put in place?

Here are 10 examples of SMART goals:

Example 1: Multiply by 10, within 12 months, the website traffic and incoming leads by implementing an inbound marketing strategy. This includes creating 4 blog content each month, optimizing a website call-to-action (CTA), implementing a marketing automation tool, and creating sponsorship scenarios.

Example 2: 30% increase, in 3 months, the conversion rate of leads from marketing by setting up nurturing scenarios. Thus, salespeople will have more efficient and mature potential customers.

Example 3: Increase the number of new leads by 15% each month by adding Call to Action (CTA) to 30 of our blog posts, inviting you to download a white paper and/or request a demonstration.

Example 4: Increase the number of Facebook followers by 30% in the space of 2 months, by doubling our publications, and by setting up a Facebook Ads campaign.

Example 5: Multiply by 5 the number of visits from social on our website within 3 months, by training our salespeople in Social Selling.

Example 6: Increase the frequency of blog posts, from 2 to 4 posts per month. Increase the length of articles from 400 to 1000 words, in order to attract 500 additional unique visitors within 4 months.

Example 7: Increase the conversion rate of the (demo request) landing page by 10% by measuring the effects of an A / B test next month.

Example 8: Increase the download rate of a white paper by 15% the next quarter, by setting up an exit popup.

Example 9: Increase the download rate of a white paper by 15% the next quarter by setting up a retargeting campaign offering this white paper.

Example 10: Increase the open rate of an email campaign by 10% within 1 month, by further personalizing the subject line and the first sentence of the content.

As you can see, all these sample goals meet the SMART method and 5 criteria. The objective to be achieved, the deadline, and the means are clearly defined. As much as possible, they are encrypted. This way you get a real roadmap for the evolution of your business. In the following quarter, you will be able to compare the evolution of your results with the objectives set: if these objectives have not been reached, you will be able to learn from them and readjust your actions.

The SMART Goals methodology can be applied to virtually any aspect of your marketing strategy. The conversion rate, the search for new direct or indirect prospects, the modification or creation of an e-mailing campaign, the number of downloads of your white papers… All these elements can be the subject of SMART objectives. This way, you make sure to orchestrate your development in a concrete and measurable way.

SMART Goals are a simple yet extremely powerful way to lead and monitor the progress of a business, no matter what the business. While realistic, they should lead your business to perform at its best in order to progress.

At a time when B2B companies’ web marketing strategies must stand out and constantly innovate, the SMART methodology has undeniable advantages. Particularly adapted in an inbound marketing strategy, the creation and the follow-up of such objectives make it possible not to lose sight of the realities that your company must face, to focus on the best solutions to adopt.

If you want to know more so do not hesitate to contact us.

Call to action

Tips For Optimizing Call To Action

Call to action

A call to action button, popularized by the acronym CTA, is, as the name suggests. CTA button allows your potential customers to take action by pressing them to contact you. This tool is used in a digital strategy context, and more precisely in the context of an inbound marketing strategy. CTAs are then used to convert leads into prospects. This makes it possible to collect the contact details of site visitors in order to bring them into a lead nurturing process. 

Suffice to say that if you want to obtain the contact details of your visitor? it is necessary that you insert CTAs on your website but above all: that you optimize them! Your leads must indeed take action so that you have the opportunity to convert them into customers later. Discover in this article all our tips for optimizing your CTAs. Call-to-action will soon have no secrets for you!

What is a CTA?

A CTA is a powerful weapon that helps you generate leads. Indeed, there is no point in having a perfect editorial strategy and marketing content if none of them generates leads. It can even be frustrating to generate a lot of traffic on your website, without increasing your number of leads. An optimized CTA will therefore allow you to take your visitors to action. It can encourage them to download an ebook, request an audit, carry out a quote, subscribe to the newsletter, or simply to contact you.

But beware: a good CTA isn’t just a button! It is the result of the combination of three elements necessary for its optimization: a catchphrase, button, and visual. Above all, a CTA should meet the needs of your visitors: by clicking on this CTA, they should be able to find an answer to their needs.

Optimize your CTAs

Use flash colors

In order to get visitors to click on your CTA, you need to use flash colors: they will catch their attention. If it is important that this color stands out, it must nevertheless remain harmonious with the design and the graphic charter of your website. For this, we advise you to use bright colors such as red, yellow, orange, or green. By using the right colors, you will increase the click-through rate on your site.

Correct placement of CTAs

To optimize your call-to-action, it is essential to place them in visible places that will go noticed when visiting your site. The idea being that this button attracts the attention of the visitor. It must be easily accessible: the visitor should therefore not need to look for it!

For this, we advise you to integrate your CTAs in 3 strategic places of your blog posts: at the beginning, in the center, and at the end. Also make sure to integrate a call-to-action in your emails or in your newsletter, on your sidebar, or even on a pop-in page. However, be careful not to abuse this last method, which may put off visitors.

Be brief and forceful in your texts

It is customary to assume that a 5-10 word catchphrase is enough to convince visitors to click on a CTA. It shouldn’t be too long: this is not a sales pitch but a call to action! That’s why you need to write short and forceful texts. In addition, it is important to remain consistent in the wording of your CTAs. For that, always think of unifying your mode of expression. Do you prefer to use the imperative or the infinitive? The choice is yours, but stick to it! Also, consider using action verbs such as “Download” or “Subscribe”. This trick makes it possible to clarify the benefit that the visitor will derive from his action. In short, the message should be simple, intelligible, and impactful. What’s more, You will have to try to personalize your message to convince the visitor to click on your CTA.

One page = consistency of action

A fundamental rule in order to optimize your CTAs: the different call-to-actions on the same page must be consistent!. For a blog article on inbound marketing, it is advisable to insert a call-to-action inviting the reader to download an ebook on the subject, and a second proposing an appointment setting. Each page of your website must therefore offer the visitor an action that is consistent with their interests and needs. The CTA can then lead to the downloading of content, to a request for contact, to the subscription to a newsletter …

Be careful, however: in the particular case of a landing page, only one CTA must be present. The objective of the landing page is indeed to convert your visitor into a lead.

Control the size of the CTA

Your CTA should not be too big or too small. You need to choose an adequate size in order to optimize your CTAs. Indeed, an overly imposing call to action would risk distracting visitors from the main content of the page they are visiting. Keep in mind that your visitors browse your site first and foremost to learn about your business and the expertise you convey through your blog posts. A CTA that is too large would then hinder them in their navigation, which would have the consequence of diverting them from your article or even causing them to flee from your site. However, a good call to action should not be too small in order to be sufficiently visible.

Pass messages

In order to strengthen the impact of a CTA, do not hesitate to integrate different elements into it. Although, these can help improve the click-through rate on your site. Among other things, you can decide to add:

  • A reassurance message: this type of message is intended to comfort the visitor in his choice to click on the CTA (number of subscribers, number of downloads, etc.).
  • An urgent message: this type of message creates a feeling of urgency in the visitor in order to encourage them to take action, by insisting that it is a temporary offer or exceptional.

You will have understood it: optimizing your CTAs is essential if you want to generate mass leads!  By adopting these best practices, your CTAs will effectively drive your visitors to action. Optimized call-to-action will also give you the opportunity to start a win-win relationship with your readers. You provide the services where they have interest ( such as: downloading an ebook, registering for a webinar or newsletter, etc.) while collecting their contact details. Due to this inbound marketing process, you can then bring your leads into a lead nurturing process, in order to mature them and then convert them into customers!

There is no one-size-fits-all, out-of-the-box CTA that works every time. Also, do not hesitate to carry out A/B tests so as to opt for the most efficient solution. Also, be sure to update your call-to-actions regularly so that they are always up-to-date. For optimized CTAs, you can also get support from an agency specializing in digital marketing, such as OMT Lahore

Traffic Acquisition

4 Levers Of Traffic Acquisition For E-commerce Site

Traffic Acquisition

Do you want to increase the traffic of your e-commerce site, but you don’t know how? Discover the main levers of traffic acquisition that have been proven.

Why is good traffic on an e-commerce site necessary?

Today, 40 million people buy on the internet or 54% of internet users. Online shopping is a booming industry and it would be a shame to neglect essential avenues to increase your turnover.

Generating traffic is vital for an e-commerce site. The principle is simple: the more visits you generate to your site, the more sales possibilities you get for your products.

Warning: we are not talking about inflating the numbers for no reason, but of acquiring qualified traffic, in other words, targeted prospects likely to be interested in what you are selling.

Because it gives you information about your customers

Low traffic doesn’t give you enough feedback about your market and customers. Analyzing the behavior of your customers on your online store is essential: how much time do they spend on it, which pages are the most visited, etc. 

More traffic will allow you to better analyze your weak points and focus on your strong points.

The more data you collect on your prospects and customers, the more efficiently you can use Google Analytics and implement the right marketing strategy for your e-commerce.

Logically, the development of your traffic sources will lead in its wake to an improvement in your turnover.

SEO, one of the most powerful allies

You have undoubtedly come across the terms of natural referencing or SEO, perhaps without really knowing their meaning. 

When an Internet user performs a search on Google or any other search engine, he is looking for an answer to a question, a solution to his problem. And of course, he wants reliable information and quality content.

Thanks to SEO (the acronym for Search Engine Optimization), you can position your website in the first results of a search page. This place of choice can only be achieved on the condition of providing an adequate and precise response to a prospect’s request.

SEO does not require financial investment

Unlike SEA (paid advertising on search engines), you do not need to have a significant cash flow to benefit from the positive impact of natural referencing.

However, you will have to invest your time to succeed in your SEO strategy. The effects of SEO are visible after a while, so you have to be patient.

However, remember one thing: if the investment in terms of time and work was made at the beginning, the SEO maintenance of your site is much less time-consuming afterward.

This effective lever is accessible to all budgets and remains one of the most formidable pillars in terms of traffic acquisition.

SEO brings qualified traffic to your e-commerce site

As I said before, a prospect lands on your site after typing a query on a search engine. He clicks on your link because he wants an answer to this request.

If your natural referencing is well done, your site naturally brings the solution, the right product to your prospect. The conversion rate will then increase significantly.

And when we know that the first three search results concentrate 75% of Internet user clicks, we understand the importance of being well positioned! 

SEO brings continuous traffic

During a search, Internet users generally use the same keywords. The good news for you is that it means you can stay high on Google for a very long time.

New Internet users will type the query you have placed yourself on every day and your traffic will constantly increase. These prospects will be likely to buy.

With this ability to predict your visitor flow, you can also forecast your business needs and possible future investments.

Social networks, vectors of loyalty

Today, ignoring social media is a terrible idea. Previously reserved for private and family use, they are now a performance lever in the field of digital marketing.

Social networks increase your visibility

First of all, it should be remembered that social networks are no less than 46 million users in Pakistan. 

The essential advantage of a social network lies in the notion of proximity. The shares and interactions are more numerous and simpler; thanks to this bond woven over time, prospects develop an attachment relationship with your brand.

This community spirit will more easily bring a feeling of trust that will convert your prospects into loyal customers.

However, running a social network takes a long time and requires some skills. Calling on a community manager can be a good initiative.

Social networks are generators of social proof

Social proof is a classic in marketing. It is defined by testimonials from satisfied customers, validation of the quality of products by an external speaker.

Social networks play an essential role in providing social proof: the number of likes on your page, the likes on your posts and the sharing of your publications are an indicator of authority for Internet users.

Do not hesitate to use these figures as an argument to convince your future buyers. Having a large number of prospects will help your brand recognition.

It’s time to boost your web traffic! I want to talk to an SEO consultant

Influencer marketing, the promotion of your products by leaders

In a natural referencing strategy, it is essential to obtain backlinks, external links pointing to your site. For Google, this is proof of relevance and therefore a reason to place yourself a little higher in the results.

Guest articles, expert words

Do you know of a blog whose theme is close to yours and which already has a good reputation? Offer to write a guest article!

Now is the time to show your expertise, the accuracy of your thinking, and your ability to take into account the needs and questions of your readers.

Again, a relevant backlink will bring qualified traffic to your site and increase the reputation of your business.

Influencers, partners to improve your notoriety

Influencers are now the new stars of the internet. Followed by a large and loyal community of Internet users, they can promote your brand and your products to their audience on their blog, their YouTube channel, or other social networks.

An internet user very often follows an influencer because he shares his values, his convictions. A relationship of trust is established.

Two scenarios come into play. First, the influencer recommends products they believe in. Second, it’s followed by a big community and it’s social proof that comes into play.

When an influencer talks about your site or your products, they become your brand ambassador. Its notoriety then rubs off on your business.

Be careful, however: an influencer does not have the obligation to speak well of your product. If he decides to list the faults, the resulting publicity would turn out to be rather negative.

Advertising, instant leverage

I mentioned above SEA, Search Engine Advertising. As opposed to SEO which is completely free, SEA is chargeable.

SEA allows you to get immediate results

The main advantage of paid advertising is its immediacy: your Google Adwords advertising campaign is able to bring you traffic in just a few minutes. This speed of action also leads to an increase in your turnover.

However, keep in mind that by relying only on the flow of visitors brought by a paid search campaign, you will be condemned to reinvest each time in paid advertising to keep this traffic that is not acquired.

Paid advertising requires significant cash flow

A SEA campaign is a significant financial investment. For an advertisement to work, it must be attractive, original, and well thought out.

You will certainly need to call on professionals to continuously optimize your advertising and your acquisition costs.

And if you don’t have constant traffic resulting from SEO and difficulty in cutting your budget, you will be in a hurry to relaunch your advertising campaign without an adequate budget.

It is preferable to use the SEA to boost a natural referencing already in place. You thus ensure your back in case of problems, and paid advertising brings you traffic on keywords already defined in advance.

You are now armed with the best levers for acquiring traffic to get your online business off the ground! Do not hesitate to test to determine which one is best suited to your strategy.

Keywords

How To Choose The Best Keywords For Your Articles?

Keywords

Keywords are the starting point of any Inbound Marketing strategy. It is through these that potential customers come to you to visit your site/blog and buy products or services that you offer. Thus, selecting the best keywords is halfway to being found, read, and shared.

This principle is valid for websites, landing pages, and also blogs. If you want your article to appear in Google’s organic results, know that the chosen keyword is decisive. In fact, it can dictate the success or failure of the publication!

Today, we share with you 10 tips for choosing the right keywords for your articles.

1. Analyze the most researched topics by the public

The first tip is easy to apply. Start by knowing what searches users do most in your business area. Do it using Google Trends. From there, you will have ideas for writing new content.

2. Explore the long-tail keywords

Keyword selection should start with the main keyword and then venture into the long-tail keywords.

The first are generic terms, which summarize your business and which, in general, are more in demand, but are also more competitive. Users with higher purchase intent are already searching for the long-tail keyword, which translates into better conversion rates. However, they have a lower search volume.

The Ubersuggest is a very useful tool to gather long-tail keyword ideas.

3. Assess the business persona

Think about your persona. How would your target audience search to get to your article and get the answer they’re looking for? When writing articles for a blog, it is important to define less technical keywords, as users are not experts in the field.

4. Consider the various stages of the buying journey

Content producers tend to select keywords from the bottom of the funnel. However, it is important to cover terms for the various stages of the buying journey. Include keywords that customers use from the moment they become interested in the product until the moment they check out.

If you have already defined the stages of the purchase journey, it will be easy to see which are the most common questions in each stage. Define keywords and produce content that answers these questions!

5. Make a list

Create a list of keywords and, over time, produce content that includes them. It is important to be careful in this work. Don’t just randomly introduce keywords from your list here and there. Also, don’t favor quantity over quality of keywords.

6. Evaluate the competition

Visit competing sites to find new trends, popular articles, or niches that are yet to be explored. Define your keywords and start producing content. But first, it’s important to use Google Trends or Google Keyword Planner to see if people are interested in this content.

7. Avoid Keyword Stuffing

Avoid using a keyword in excess, in order to gain placement in search engines. This strategy compromises the meaning and quality of the text. In addition, Google recognizes synonyms and terms related to your keywords. Use them to enrich your article.

8. Enter enough keyword

According to SEO rules, the keyword must represent at least 1% of the total words in the article. In addition, it should be included at strategic points in the text, such as the title and subtitle.

9. Evaluate the results of your strategy

Make sure your blog is positioned on Google for the keywords it has been working on. This analysis can:

  • Give you ideas for new keywords . If some articles are positioned using keywords you didn’t choose, take advantage of these traffic opportunities!
  • Help you understand whether or not to continue to produce content for your chosen keywords (they may not be generating visits to the blog ).

10. Categorize keywords on the blog

The content of a blog must be organized so that visitors can easily find what they are looking for. Some blogs organize the articles in chronological order, but you can also do it by categories. It’s easier for those looking for specific content and lets you know what the most popular topics are. This will give rise to new ideas to work on!

Keywords and quality content are the perfect pair to achieve good results in Search Engines. In order to get the best keywords for your blog articles, you just need to research trends, know your audience and be aware of Google’s algorithm updates. Once people come to you, captivate their attention with original and interesting content.

SEO Pricing

How Much Does An SEO Service Cost?

SEO Pricing

SEO Service Cost: This is a question that we, SEO Managers and Project Managers, hear on a daily basis. Of course, we would like to be able to give you a price right away, but this is IMPOSSIBLE without an analysis of your site, your industry, and your digital competition.

The price of SEO support will be defined according to several factors:

  • The customer’s visibility, traffic or transformation objectives;
  • The age of the site and the notoriety of its brand;
  • The problems detected during the 1 st site audit and the means to be implemented to respond to them;
  • The scope of support (advice, web training, integration, writing web content, netlinking) with Analytics, UX, data analysis, tools, graphic design … and so on suite according to the skills offered by the SEO agency;
  • The location of SEO providers (an SEO in Lahore , Karachi or Islamabad will have a higher hourly cost than an SEO on other cities);
  • The resources necessary for the smooth running of the service (business software, travel, frequency of interactions, meetings with other customer service providers such as developers or integrators, writers, manager of Ads or social campaigns, etc.).

In Lahore, the vast majority of SEO providers charge between 5000 to 1000 per keyword.

The price difference is great but it can imply that:

  • The SEO service provider is subscribed (or not) to several business tool licenses to gain efficiency;
  • The SEO service provider has “storefront” premises and is responsive;
  • The SEO provider can justify several years of SEO experience;
  • The SEO service provider can only take a limited number of clients (non-automated service).

For annual support, you generally need a budget of between 300,000 and 1,200,000 to carry out your growth project and gain visibility.

For some sites, the budget will have to be larger because they have specific features that will require additional work (multilingual sites, e-commerce sites with many product categories, penalized or hacked sites, ultra-competitive market, etc.). And, conversely, some may have results with lower budgets because their site is condensed on a few pages, whether they are specifically on a single product or type of service or in markets with low competition.

With a limited budget, you could acquire software, do SEO training at Udemy for example, and, by investing yourself fully, you can hope for some results on your visibility and your traffic. SEO is however a real profession and working with SEO professionals will certainly be more effective.

THE RISKS OF A CHEAP SEO SERVICE?

Going for cheap SEO can seem like a great idea when you’re on a tight budget or just want to test cheap SEO to see if it works.

When you are bidding or competing for multiple SEO agencies, don’t just rely on price to pick the right SEO agency.
Be aware that when a project is implemented correctly, SEO takes time and requires resources.

How can a cheap SEO company do all the hard work and stay profitable? The answer is simple: either they don’t do everything that has been asked, or they outsource part of the service to a country where labor is cheap, which can represent risks for your site.

Anyway, the probabilities of being 1st on Google in 50 days on an interesting request for 5000rs / month are more than low.

HAVE NO RESULTS OR LOSE VISIBILITY

If the provider does a job that does not comply with Google’s rules, you run the risk of losing positions on the search engines, getting fewer visits, and simply losing money having to take over a provider. to make up for the mistakes of the first.

LOW-QUALITY CONTENT

Good SEO requires that the content on your website is relevant to Google, informative, and interesting to the reader and that it is anchored in the local, city-wide, or region-wide, if necessary. meaning in your strategy.

Great copy costs money because it requires both skills – the famous quill! – and time to learn about the subject, adapt to your tone, and really answer the questions that Internet users ask themselves.

Be especially aware that poor quality content is the fastest way to drop in Google rankings. Their content guidelines are strict and will directly affect the number of visits to your site.

HARMFUL BACKLINKS

For SEO to work effectively, backlinks (= the links that lead to your site) must come from relevant, quality websites.

A provider who offers you a large volume of links for a ridiculous price, it is very likely that this will be processed automatically on “trash” sites that bring neither visibility nor traffic. It is the equivalent of the web of spam that we receive by email.

At best, Google will ignore this. At worst, your site will suffer a penalty and could disappear from the SERPs, thus becoming inaccessible to Internet users who search online.

NON-EXISTENT SUPPORT

The worst thing for a client is to feel that you are not being listened to.

Make sure that the service includes support time, that an SEO consultant will be listening to you regularly, that he will give you visibility on the services carried out, and that he adapts his strategy to your needs and desires.

Customers were able to tell us about their past experiences with cheap SEO services: “We were treated like numbers”, “everything was automated: deliverables and reports”; “Inability to speak to anyone”; “If it came out of the initial package, they were lost”; “No flexibility”… and so on.

Guarantees of unrealistic results

No agency, SEO has direct hands-on Google’s algorithms and can decide to position the client site on 1 st page or in the top results. If the provider sells you a guaranteed positioning, it is a lie …

Even Google warns against scams in its guidelines: “  No one can guarantee a # 1 ranking on Google . “.

The SEO agency can, however, issue growth forecasts based on the data of its clients who share the same field of activity, present you the history of past results and the evolution of search trends on similar queries to help you. to protect yourself and explain the choice of its keyword strategy.

ON WHAT CRITERIA SHOULD YOU CHOOSE YOUR SEO AGENCY?

Since the cheap SEO side is not the determining criterion when choosing an SEO provider, how do you make the right choice? What are the other elements to know or the actions to take to find a trusted agency?

  • Study the organic visibility of the service provider. They say that shoemakers are the worst shod, but an agency that does not manage to achieve its own objectives on strategic expressions like ”  SEO agency Lahore  ” will surely find it difficult to help you position yourself in your field.
  • Study the agency’s references or client cases. Each SEO agency considered must be able to present several client cases indicating the initial problem, the strategy adopted and the results it has achieved. Why not take advantage of this exchange to ask for a connection with an active customer? This will make it possible to learn more about the service and the quality of the agency’s follow-up.
  • Study the attitude of the agency. If you do not feel listened to and you are not asked any questions to understand your web project, stay there. The mutual discovery phase involves active listening, questioning and a fairly detailed analysis of your challenges and objectives. It is thanks to all these elements that the estimate which will be proposed to you will be adapted to your needs.
  • Have the proposed strategy explained to them. You are not necessarily an SEO expert, but it is important that you understand the offer that is presented to you, the future actions carried out by the SEO agency and the resources dedicated to your success.
  • Make sure the proposal is in line with Google guidelines. If the techniques offered by the agency seem dishonest (in web jargon, we speak of Black Hat), be careful! This could penalize your site, or even make it disappear from the results and the Google index. In SEO, there is no revolutionary “hack” but a set of coherent actions to be carried out. Ethical referencing, White Hat, is necessary for the sustainability of your visibility and to make Internet users want to become your future customers.
  • Make sure the agency has prepared a pre-audit of your site. If the sales person talks to you about SEO in a general way, without relying on concrete examples of problems detected on your site, be vigilant. The avenues it offers you must be tailored to your business and your market to ensure your success.
  • Study the proposed offer. If your quote is too light a block or on the contrary a tote with an overall price, have the quote redone. A good quote is made up of priced action lines (audit, production of content, links, reporting, project management, etc.). It is clear, readable and allows you to understand how your budget is allocated to carry out your SEO action plan.

Other criteria can tip the balance on the choice of your SEO agency, but beware of abnormally low prices

Need a quote for your SEO support? Trust in 1 st Position! With its agencies present in Lahore, find an SEO expert near you to develop your online business. Contact us!

Yoast vs Rank Math

Yoast SEO VS Rank Math

Yoast vs Rank Math

Yoast SEO VS Rank Math: Today everyone has understood that a site that is not visible on Google is useless!

Companies and their webmaster or SEO agency who have developed their site on a WordPress CMS then asked themselves a question: which SEO tool to look for to optimize a website with search engines and mainly Google?

The answer so far has been the Yoast SEO tool.

Yoast SEO

but recently a new actor has appeared: Rank Math.

Rankmath

Naturally, many SEOs wonder about these 2 solutions: which of the two plugins is the best for the optimization of a WordPress site? What are the strengths and weaknesses of each of these solutions?

WordPress plugins for SEO optimization

First of all, we would like to remind you that these 2 solutions certainly have the advantage of presenting an “all in one” SEO optimization solution. But that there are also other WordPress plugins, often necessary, to optimize the SEO of a website.

As we will see these extensions allow a number of useful tasks for SEO but do not forget that other extensions must be integrated because they cover other strategic aspects of the optimization of a site, such as speed. the site, caching, minification of CSS & JS files, script deferral, image optimization, redirects… etc.

So, if you want to optimize the natural referencing of your WordPress site, you absolutely need one or more SEO plugins, but here too, don’t forget that there is, at the base, a difference in the tasks of optimization and SEO.

We will therefore focus on optimization and with regard to these 2 SEO extensions, Yoast SEO is undoubtedly the best known and the most used (more than 5 million uses) but a little new has appeared Rank Math coming from challenging us.

What are the typical tasks of an SEO plugin?

To summarize, using a WordPress SEO plugin means allowing you to:

  • Provide information on content (metadata, title and Hn tags, Alt, Canonical tags, etc.) and URLs for the exploration of the search engine bot
  • Provide instructions in the robots.txt as well as a sitemap
  • Analyze your contributions as well as the content pages including recommendations for action in SEO
  • Managing your redirects
  • Provide structured data

And the application of this solution is coupled with your optimization strategy: how you configure the plugin, how you write your pages, how you fill in the meta and tags, … all this is under your own responsibility (knowing that the tool will assist and guide you).

So, this Rank Math vs Yoast SEO comparison!

1 – Rank Math vs Yoast SEO: Presentation

Yoast SEO: it is a WordPress plugin on the market since 2010, a very popular company based in the Netherlands and according to its own information, more than 80 employees are currently working on this plugin.
Often cited in WordPress tutorials, it is de facto the extension identified as the SEO tool.
Yoast SEO is available in a free version and a premium version. In general, we can say that the plugin works perfectly and offers sufficient functionality in its free version.
The plugin is updated every 14 days on average.

Rank Math: recent plugin (2018 and official publication in 2019), developed a priori in India, from the creators of “MyThemeShop”. Rank Math is used on over 200,000 sites, but little information about the company itself.
A current free version but the developers have already admitted that the plugin will have a premium version later while retaining the existing free functions (but history shows us that there is always a risk that these declarations will not be kept…).

2 – Rank Math vs Yoast SEO: Features

A – Installation:

Yoast SEO is installed with a configurator and offers assistance to make the right settings. It nevertheless presents some weaknesses (taxonomies for example but fortunately it is possible to modify them later in the advanced parameters);
on the other hand, some of these parameters are extremely relevant, such as the indexing of categories or keywords (the most important and useful characteristic for the optimization of a site).
Overall, the actions recommended by Yoast SEO are still good.

Yoast SEO

RANK MATH is very oriented towards the optimization of Yoast SEO (it even offers to repatriate the settings of Yoast! But beware, a return from Rank Math to Yoast SEO is not possible automatically,…).

Rank-Math-Installation

However, the installation is more detailed and better described. From the start are included the advanced parameters such as taxonomies, sitemap, NoFollow, or NoIndex tags (which can be assigned to categories that do not yet contain a URL) and we also have the possibility of configuring other advanced options ( control of profiles with access to Rank Math, control of 404 errors, redirections).

B – Features

Yoast SEO:

Yoast SEO

The plugin allows you to easily define the titles and meta descriptions SEO permalinks, create an XML sitemap more customizable than the basic WordPress while giving a return (in the form of the light color green/orange/red) on the configuration of these main characteristics (length, density, position,…).

In addition to the optimization of keywords, there is a notion of readability index which corresponds to Flesch’s calculation and determines the “ease” of reading your text (occasionally useful).

Search Console can be checked just like social media descriptions (text and images) and there is the option to mark important pages as ” Cornerstone ” to help optimize them and get more internal links to them. . You can add breadcrumbs to your site and count the number of internal links in your content.

The plugin generates structured data from entered information which can then be retrieved by search engines. This could be information about the site, such as the company or your blog, author, or social networks.

One of Yoast SEO’s biggest weaknesses is its main keyword optimization: it tends to recommend its use which can quickly lead to over-optimization to get a good ranking (plus it doesn’t recognize synonyms with precision).

Some reviews also mention that the plugin code is overloaded with too many functions, which could lead to security vulnerabilities or slow load times. But, there, unfortunately, we could apply it to WordPress in its generality!

Rank Math:

We find the same main optimization functions that allow you to define SEO titles/meta descriptions (also with templates), social network descriptions (text and image control), sitemap creation, Markup schema for structured data, connection to Search Console. You can also add breadcrumbs to your site and count the number of internal links in your content.

The positive points are:

  • Targeted Keyword Analysis (support for multiple keywords that allows you to see how well your content is optimized for those keywords).
  • SEO optimization for local SEO (but only one free spot)
  • The image optimization and automatically set the alt tags and title.
  • The suggestion of internal links (internal mesh ).
  • Managing redirects (301 and 302)
  • Handling 404 errors
  • The addition of the Google analytics tracking code .
Rank-Math-Analysis

The keyword analysis is also heavily SEO-oriented of Yoast which can be found in the sidebar of the Gutenberg editor.

On the positive side: we can therefore add as many synonyms as we want.

Another original part of Rank Math is its analytics interface which allows for specific follow-ups on Search Console reports (e.g. search impressions and keyword positions), Google Analytics traffic statistics, and the correspondence of these statistics to the SEO score for each content (score from 0 to 100 as well as a color code).

3 – Rank Math vs Yoast SEO: a good keyword analysis?

Rank Math and Yoast SEO both support keyword analysis as you create content. That is you can add the keyword (s) you are targeting and the extension will analyze your content to tell you if they are well optimized and if you need to make any changes.

But beware, none of these 2 solutions will tell you what your strategic keywords are and that you need to work on your site! you will need a study of your activity, your market, your competitors to know the keywords on which you must be positioned in Google’s responses. So, by having this list of keywords, you will be able to incorporate them as much as possible into your texts (without this being “undrinkable” for the Internet user), and with this type of tool, control that they are represented in your internal pages.

One of the advantages of Rank Math, however, is that it allows you to analyze multiple keywords at the same time.

On the other hand, the 2 visualize the results and give a note on your page as well as a list of specific advice indicating whether you have implemented them or not.

Is Rank Math Better Than Yoast SEO? which one to choose?

We come to the conclusion and it is always difficult to have an objective opinion between a tool mastered and used for a long time versus a relatively new tool.

So a few remarks:

  • Rank Math and Yoast SEO both do a good job of integrating with necessary and important tweaks ,
  • They are also very suitable and accessible to users,
  • Obviously both are great SEO plugins .

What differences then:

  • Yoast SEO is more popular ,
  • Rank Math offers more features than Yoast SEO.

However, this does not necessarily mean that it is better as it will depend on the use of these additional features (and fortunately some can be disabled avoiding, again, heavy and unnecessary code detrimental to the speed of loading of the device. ‘a website).
In addition, it is quite possible for you to overcome these shortcomings of Yoast SEO by standard WordPress extensions that can be downloaded in the administration: image optimization (Imagify plugin for example), Redirects 301-302 and 404 error (Redirection plugin), Google Analytics (GA plugin), …

Conclusion:

If you already have an SEO approach relying on operational tools or plugins and you are looking for a tool to assist you and control your SEO titles/descriptions and other basic settings, go to Yoast SEO which has the most experience.
If you are looking for a complete tool that will be closer to the Swiss Army Knife, go on Rank Math.

Whatever your choice, you can be reassured because you will not make a “mistake” by choosing one or the other of the extensions, the main thing is to have a tool that will help you and advise you to achieve your goals. optimization of your website.

What about OMT, then?

We tested the 2 extensions and came back to Yoast SEO for 2 main reasons: without being paranoid, we do not want to give all our access/codes to an external platform and above all, we prefer to have independent tools between them (or even several for the same function) to perform these different analyzes.

And finally, for those who would like to change, switching to another plugin will not increase your traffic by magic! it’s a set of techniques and a long writing process that you need then… and an SEO agency would be much more useful to you.

Guest Blogging

17 Things To Know About Guest Blogging

Guest Blogging

Content marketing has been one of the keywords headlights of 2021. We can expect in 2022 to see emerge a flood of Marketers who want to vary their net linking via the method of guest blogging. I remind you for those new to the subject, guest blogging consists of inviting yourself to another blog by offering its writing services or inviting a specialist in your topic so that he writes an article to your place. This type of process is generally subject to conditions established between the two parties. From now on, Google will target this type of practice more assiduously and it will be more and more difficult to benefit from it if no strategy is put in place upstream.

What is a good guest blogging platform?

  1. Look for platforms whose editorial content is close to what you are used to writing on your site. No need to target equivalent niche sites, however your article should bring added value to your readers.
  2. Check the site’s authority index through moz and PageRank to make sure the blog has good credibility. Dig deeper by trying to determine the site’s activity: frequency of visits, number of comments per article, number of shares on social networks, etc.
  3. Observe the site’s activity on social networks (Facebook, Twitter, Google +). If the site has good activity on at least one of these 3 platforms, this is an excellent selection criterion.
  4. Take a look at the comments to get an idea of ​​what the community of the site in question looks like and verify that it is not just spam.
  5. Pay attention to former site contributors. Are their articles or sites “spammy”?
  6. Ask yourself who is the author of the blog. Does he have a good reputation?
  7. See if the blog’s guideline is clearly defined or if there seems to be no editorial line.
  8. How often is the site published? Do not hesitate to also check the frequency of passage of the robots on the site.
  9. Does the site publish articles that it owns or does it only use guest bloggers?
  10. Is the “host” site looking for regular writers? Indeed, a serious site will make more lasting partnerships over time instead of calling on bloggers on ads base.
  11. Consider whether your audience would be likely to visit this blog.
  12. Review the site’s inbound links and see if its backlink profile looks natural.
  13. Target sites that do not have a particular interest in guest blogging. It’s more profitable since few of your competitors will be able to get a link from this type of platform.
  14. Write an article by targeting one of the keywords on which the site is well positioned. This will increase your chances of appearing in search results and reaching a larger audience. Be aware that to achieve this, you will need to provide more interesting information than the original article.
  15. Pay attention to the user experience and the interface of the “host” site. Indeed, today we consider that these are relevant positioning factors that the engines take into account in their calculation of the positioning of a page.
  16. Award an additional honor point if the partner site has received awards from reputable organizations.
  17. Start your search with queries like: “Top 10 blogs + [niche]”. This will lead you to sites with a strong reputation in the desired field.

What you should avoid

  1. Blogs that accept any content and only think about posting as often as possible, to the detriment of the quality of the articles.
  2. Blogs that don’t have a target audience.
  3. Sites that misuse advertising. This detracts from the user experience and is often proof of the poor quality of the site.
  4. Articles that target a different geographic area than yours (only if your audience is strictly defined geographically).
  5. Blogs that exclusively use external service providers.
  6. Sites that are “poor” from a design point of view, confusing in terms of structure and neglecting the user experience.
  7. Sites with missing contact information.
  8. Sites that have no social presence, unless it is voluntary and the site still enjoys a large audience.
  9. Blogs mainly followed by fake profiles or which call on fake “followers” ​​on twitter for example. Head over to their social profiles to see if they’re being followed by humans.
  10. Blogs that do not offer really interesting content, articles whose date has passed and on which it is impossible to react (no comments area or social buttons).
  11. Blogs that practice “duplicate content”, unless of course other sites copy them.
  12. Sites that have already been penalized before. Type the notoriety in the search engines to observe if the site appears at least on its brand.
  13. Blogs that are not regularly updated.
  14. Sites with domain names filled with keywords. The point is to qualify of course but it is better to privilege the sites which use their mark in the URL.
  15. Blogs that have no comments and are not shared by users.
  16. Sites that allow anyone to post an article on their site without going through manual validation.
  17. Blogs that take several months to post your article.

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