SEO

SMART

10 Examples of SMART Marketing Goals

If the design of the marketing strategy has a purpose (developing your business for example), then it should not be without clearly defined goals. The mistake, in fact, is to start without going into the development of a carefully coordinated plan of action. Also, it is necessary to consider your development as a path, and …

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Call to Action

Tips For Optimizing Call To Action

A call-to-action button, popularized by the acronym CTA, is, as the name suggests. CTA button allows your potential customers to take action by pressing them to contact you. This tool is used in a digital strategy context, and more precisely in the context of an inbound marketing strategy. CTAs are then used to convert leads into prospects. This is make …

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Traffic Acquisition

4 Levers Of Traffic Acquisition For E-commerce Site

Do you want to increase the traffic of your e-commerce site, but you don’t know how? Discover the main levers of traffic acquisition that have been proven. Why is good traffic on an e-commerce site necessary? Today, 40 million people buy on the internet or 54% of internet users. Online shopping is a booming industry and it would be a …

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Keywords

How To Choose The Best Keywords For Your Articles?

Keywords are the starting point of any Inbound Marketing strategy. It is through these that potential customers come to you to visit your site/blog and buy products or services that you offer. Thus, selecting the best keywords is halfway to being found, read, and shared. This principle is valid for websites, landing pages, and also blogs. If you want your article to appear in Google’s organic …

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Yoast vs Rank Math

Yoast SEO VS Rank Math

Today everyone has understood that a site that is not visible on Google is useless! Companies and their webmaster or SEO agency who have developed their site on a WordPress CMS then asked themselves a question: which SEO tool to look for to optimize a website with search engines and mainly Google? The answer so far has been the Yoast …

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Google Map

7 Tips For Successful Local SEO

The local SEO means all the techniques used to improve the position of a website in the results of research on a certain geographical area. In practice, it allows professionals and merchants to improve their ranking on Google, Bing, and others in order to attract potential customers to the store.