SEO For Beginners: What Is SEO, And How Can You Get On The First Page Of Google?
SEO For Beginners: Every blogger or seasoned online marketer has to focus on the most powerful and important element of any business’s growth: maximizing its visibility on the first page of Google.
What is SEO?
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
Many factors go into SEO, including the use of keywords, backlinks, and meta tags. SEO can be a complex and time-consuming process, but it is important for any website that wants to be visible on search engines.
There are several reasons why SEO is essential, but perhaps the most important is that it can help you to attract more visitors to your website. If your website appears higher up in the search engine results pages (SERPs), then you are more likely to get clicks from potential customers. SEO can also help to improve your brand recognition and visibility, as well as increase the overall quality of your website. In short, SEO can be vital for driving traffic and improving your business.
Strategies to Get On The First Page of Google
Google is the most popular search engine in the world, and as such, it holds a lot of power when it comes to where websites are ranked in their search results. This is why getting on the first page of Google is so important for businesses – it can mean the difference between being seen by millions of potential customers, or being buried so deep in the search results that no one will ever find you.
So how do you get on the first page of Google? There’s no easy answer, but there are a few things you can do to increase your chances:
1) Use relevant keywords.
Make sure that the keywords you’re targeting are ones that people are actually searching for. You can use tools like Google AdWords Keyword Planner to research which keywords are most popular.
2) Optimize your website for SEO.
There are a lot of different factors that go into how Google ranks websites, but making sure your website is optimized for search engines is a good place to start. This means using things like keyword-rich titles and descriptions, and making sure your site’s code is clean and error-free.
3) Build links to your website.
Links from other websites help show Google that your site is popular and relevant. The more high-quality links you have pointing to your site, the better. Some ways to get links include writing guest blog posts on related blogs, and submitting articles to
When it comes to SEO, there are a lot of strategies out there – both good and bad. In this section, we’re going to take a look at some of the more gimmicky and/or fake strategies that you may come across.
Using these artificial or gimmicky strategies is not going to get you the results you want, and in many cases can do more harm than good. So, beware of anyone promising quick and easy results with any of the following:
Paying for links: This is a big no-no in the world of SEO. Not only it will not help your rankings, but it can actually get you penalized by Google. So, don’t do it!
Spamming keywords: Stuffing your content with too many keywords is not only going to turn off your readers but also Google. A few strategically placed keywords are all you need – anything more is just spamming.
Optimizing Your Site To Rank Higher on SERPs
If you want your website to rank higher on SERPs, there are a number of things you can do to optimize your site. Here are some tips:
1. Use keyword-rich titles and descriptions.
to Make sure your titles and descriptions include the keywords you want to rank for. This will help search engines match your content with relevant searches.
2. Structure your content with headings and lists.
Search engines like content that is well-structured and easy to read. Using headings and lists makes your content more scannable and helps search engines understand what it’s about.
3. Use images and videos.
Images and videos can help break up text and make your content more visually appealing. They can also help explain complex concepts more clearly. Search engines often favor websites that use multimedia content.
4. Promote your content on social media.
Sharing your content on social media sites like Twitter and Facebook can help it reach a wider audience. This will also give your website more backlinks, which can improve your ranking on SERPs.
There’s a lot to SEO, but once you understand the basics, it’s not as complicated or time-consuming as it seems. And the payoff can be huge — getting on the first page of Google can lead to increased traffic and visibility for your business. So if you’re ready to get started with SEO, or you want any help kindly contact us without any hesitation.
Do you want your WordPress site to be visible on search engines? To achieve this, you take care of your texts and perhaps even seek to create backlinks. But what about technique? Indeed, if your site does not appeal to Internet users and does not allow an efficient crawl for indexing robots, then you have little chance of attracting significant organic traffic! Before you jump into endless tweaks, the first question to ask yourself is: “Is my theme good for my site’s SEO?”. To find out, I invite you to discover the criteria of a good SEO-friendly WordPress theme. Then, I will offer you 7 themes recognized for their good performance.
What is a good WordPress SEO theme?
Before discovering the best SEO-friendly themes list, it is important to know what a good SEO-friendly theme on WordPress is. As is often the case when talking about organic SEO, the objective is twofold: to favor the user experience (UX) and to improve the crawl of indexing robots.
If you have a WordPress site and want to achieve this goal, then you must choose a theme that meets these two criteria. They will allow you to perfectly optimize your content on WordPress and improve your visibility on search engines. Here are the 4 important factors to check to choose an SEO-friendly theme.
1. Responsive design
A responsive theme adapts to the resolution of all types of screens. Whether on a computer, tablet, or laptop, the elements displayed promote reading comfort, and therefore the UX. It is also an important element in natural referencing because Google analyzes the mobile versions of websites as a priority.
Also, a responsive theme displays correctly on all browsers. Even if you’re primarily targeting Google, it’s not enough to just think of Chrome. Indeed, the site must also be perfectly readable on Firefox, Safari, Edge, etc.
2. Theme Weight
For a theme to be lightweight, the code should match current best practices and be kept to a minimum. If not, your site’s loading speed will be slowed down, which may bother your visitors. This factor can also slightly penalize your SEO because search robots will waste time when analyzing your website.
If you don’t have the deep knowledge to understand the coding of a site, you can use this online tool: https://validator.w3.org/.
Also, other theme-related elements can cause your WordPress site to load slower. This is particularly the case when widgets are automatically integrated into the theme or when additional WordPress plugins are required. Note again that these elements can sometimes corrupt the HTML. To find out, just use this free extension on your browser: Web Developer ( Chrome and Firefox ).
The CMS, its plugins, and its page builders are very often updated. If your theme is not frequently updated, your site may lose functionality or its display may be altered. Note that a good SEO-friendly theme must continually adapt to changes made on different browsers.
This is why you should always check that your theme is up to date. Note however that it is not always easy to find the updated date of a theme. Nevertheless, the 7 themes presented later in this article are very popular. They are therefore regularly updated and you take no risk in using them.
5 free SEO themes available on WordPress
A free theme is a good option if you have minimal requirements or are managing your WordPress site yourself and don’t have extensive development knowledge. Note, however, that each of these themes offers a paid version to improve your rendering and fully customize your website.
Astra is an extremely popular SEO-friendly theme on WordPress. Light, fast, and easy to use, it makes it easy to create professional sites. Whether you have a blog, a showcase site, or e-commerce, you will find your account there! More than 180 designs are available, which will undoubtedly allow you to find the one that best suits your desires.
Its settings are perfectly adapted to the basic factors of natural referencing. You will particularly appreciate its options for adding shema.org tags and its compatibility with Google MAP. Another positive point, this theme is compatible with the majority of builder pages available on WordPress (Elementor, Gutenberg, Beaver Builder, and Brizy).
The paid version will interest you, particularly its additional options related to WooCommerce. In addition, Astra Pro allows you to improve the visual rendering and display an interactive menu. Another element that could be useful to you, is you can modify the headers and the footers at your leisure.
Pro version price: from $59 per year ($299 lifetime).
GeneratePress is an extremely powerful minimalist theme. Its simplicity and efficiency undoubtedly make it an intuitive and very powerful SEO-friendly theme. The fact that the tool is available in 20 languages is certainly another reason that makes it so famous.
However, the free version is very limited. If you want to make your website more attractive or want to optimize each category of your online store, you won’t have any other option than to put your hand in the wallet! Anyway, if you don’t want to pay for this theme, you can still do some tweaks to the layout, choose the colors and change the font.
You understood it, for a professional rendering, you will have to choose the paid version. Indeed, if you want to exploit the best features, you will have to opt for GeneratePress Premium. Thus, you can for example be more flexible for the optimization of your e-commerce or simply take advantage of their page builder.
Premium version price: $59 per year ($249 lifetime)
Genesis is another SEO-friendly WordPress theme that stands out thanks to its largely clean code. Therefore, if you choose this theme, the loading speed of your site is excellent. On the other hand, its simplicity is such that this theme is mainly suitable for a blog.
Another element to consider before choosing this theme is that it is complex to use. That’s why I would only recommend this choice to experienced users. If you already have good knowledge of WordPress and like to perfect the layout, you will enjoy this theme!
Finally, if you want to take advantage of an improved page builder, you will have to choose the paid version (very expensive!). Indeed, Genesis Pro provides access to all the tools of this ultra-powerful framework. Thus, you can fully customize your site and adapt each page to your brand image.
Price of the pro version: $360 excl. VAT per year!
Neve is another SEO-friendly WordPress theme worth considering, especially if you want to take advantage of out-of-the-box content templates. This feature is particularly interesting for varying its content and demonstrating your expertise through case studies.
Moreover, this theme is compatible with all major page builders (Elementor, Brizy, Beaver Builder, Visual Composer, SiteOrigin, and Divi Builder). Thus, you will not be destabilized if you already have your habits!
If you have multiple websites or want to boost your blog, then you might consider purchasing Neve. If you are an e-merchant, also know that the paid version gives access to advanced features on WooCommerce. However, the basic options are already integrated into the free offer and are often sufficient for small online businesses.
The price range of paid versions: is from 69 to 259 $ per year.
OceanWP has been downloaded over 4 million times! The reason? It is one of the most versatile WordPress SEO-friendly themes. Indeed, it is suitable for all types of websites. In addition, its handling is effortless, which makes it a good option for beginners.
Its other great advantage is that this theme is preconfigured to translate your pages. So, if you want to create a multilingual site, I strongly advise you to try it. In addition, its integration is very simple on a WooCommerce store to improve the customer experience on your site.
If you want to take advantage of additional extensions and online demos, you will have to turn to the paid version. With OceanWP Personal (first prize), you also have a royalty-free image bank and a list of icons that you can directly integrate into your pages.
Price of the cheapest version: is $43 per year ($177 lifetime).
💰 2 paid SEO-friendly themes to download on WordPress
A free SEO-friendly theme is a good option to get started if you have a small budget. On the other hand, only paid themes offer features that allow you to achieve a fully personalized and professional rendering. In addition to the free choices provided above, here are the 2 best-paid options to get your SEO off the ground!
Long criticized for its slowness, the Divi theme is now fully adapted to the needs of Internet users and SEO. Indeed, the developers of Elegant Themes have worked hard to finally offer a fast and efficient product.
Also, you certainly know that Divi is one of the best page builders available on WordPress. Thus, it is no surprise that this theme is ultra-powerful with its tool. However, its handling is complex for a beginner. Thus, I would only recommend this theme to an experienced WordPress user.
Price: $89 per year ($249 lifetime).
With clean coding and particular precision on HTML tags (title and subtitles), this theme is fast and optimized for Google SEO.
Other features, such as the automatic optimization of images or the customization of sidebars, make it a complete and pleasant tool to use. It’s obvious, that everything has been designed to simplify the task of users, improve navigation for Internet users and promote SEO.
Price: 59$ (1 license)
By choosing from these 7 SEO-friendly WordPress themes, you are sure to offer a pleasant site to your readers while pleasing search engine robots. The advantage of the free versions is that you can calmly take a test before deciding (or not) to switch to the paid version. However, Divi also offers a 30-day “satisfied or refunded” trial period. Thus, you take no risk in trying it (unless you forget to cancel your subscription!).
And you? What WordPress theme are you using? Based on the evaluation criteria detailed at the beginning of this article, do you think it is perfectly suited to the needs of Internet users and Google’s expectations? If so, and you can’t find your favorite theme in this list, please let us know. After testing it to find out if it is perfectly SEO-friendly, we will be happy to add it to this post!
Local SEO: Any 21st-century company must develop a digital image to meet the growing demands of the market. Moreover, the simple creation of a website is not enough to stand out from the competition. Strengthening your online presence is above all about optimizing your natural referencing. The latter must be perfectly targeted to generate organic traffic.
According to studies, more than 85% of Internet users are looking for local services on search engines. In fact, 25% of Google searches are local queries. In other words, implementing a local SEO strategy becomes essential to improve the visibility of a website.
Why is local SEO important?
Local SEO takes on considerable importance if your target audience is in a specific geographic area.
The request of Internet users
When an Internet user is looking for a service on a search engine, he favors local searches. It will put forward a query like “dentist + location”, “where to find a plumber in + location”, “where is the nearest hotel”, etc. In this sense, Google robots first display the local services corresponding to the locality in question. To have a better chance of appearing in the SERPs (Search Engine Result Page), it becomes important to improve your local SEO. You can seek the help of an SEO agency to put in place a suitable strategy.
Information about your business
Working on local SEO also means providing relevant and complete information to Internet users. Indeed, the interest of google searches is to be able to get information before moving. In addition to the catchment area, you must provide other essential information depending on your sector of activity: exact address, opening hours, social networks, telephone number, etc. This data must be regularly updated.
A few points to work on for better local SEO
Optimizing your Google My Business listing
It is a kind of digital business card for your site. Indeed, it summarizes all the essential information that a prospect must know about your company. In addition to informing your customers, your Google my business page is a relevant interaction tool. Plus, it’s linked to Google Maps, which will make it easier for people to find you.
To have more visibility on Google my business, consider highlighting the best customer reviews. Moreover, it is particularly important to encourage your customers to leave a comment. This will show them that their feelings are important to you. Even remember to calmly respond to negative reviews and reassure Internet users. If possible, you can even add a virtual tour to your google business listing so that the prospect can better project themselves.
Presence in local directories
In recent years, online directories have been a real success for Internet users. These typically check the Yellow Pages, Tripadvisor, or even Yelp for a local Google query. Being present in online directories will allow you to increase your visibility. However, be sure to cite uniform information across all directories. Of course, each text will have to be slightly reworked to avoid plagiarism.
Geolocation of your on-page SEO
To optimize your local SEO strategy, it is important to use the right keywords on your web pages. They can be inserted in the body of the text or in the titles h1, h2, etc. Some words deemed too generic, such as “hairdresser” or “restaurant” will struggle to rank well on search engines. Completing this keyword with a city will allow you to optimize your local SEO. This kind of task can be entrusted to an SEO agency on the estimate.
Optimized titles and meta description
Although often neglected, the meta description and the title tag nevertheless play an indirect role in local SEO. Indeed, these two elements are the first information that is displayed on the Google SERPs. Most Internet users rely on it to choose a site to visit. It is therefore important to insert the main locality there to put all the chances on your side.
Development of a mobile-friendly site
More than 60% of Google queries are made from a smartphone. Adapting your site to mobile navigation would really be an asset for your local SEO strategy.
How To Position Yourself In Natural Referencing (SEO) In Pakistan?
Any Pakistani company of the 21st century must meet the new demands of the market. With the emergence of digital, it has become essential to set up an appropriate local SEO strategy. This allows you to be perfectly positioned on search engine results. The optimization of its e-reputation is a real challenge, it becomes important to master the basics of a good SEO strategy (Search Engine Optimization ). As an SEO agency in Lahore, we give you in this article our best advice to be more visible in Pakistan but above all to generate sales.
What are SEO services for?
Implementing an effective SEO strategy can differ from one need to another. This is why it is important to identify the type of structure to which your company belongs in order to choose the most suitable approach. In general, this kind of service is essential to an e-commerce site and Pakistani merchants.
At a time when online sales are in full swing, it has become urgent to make a strong impression on Internet users. To be successful, websites must imperatively comply with SEO requirements, whether they are showcase sites or e-shops. Indeed, Google penalizes web platforms that do not meet the imposed standards. A poorly referenced website has little chance of being displayed on the first page of google. However, this can impact consumer behavior and therefore your turnover. With a good SEO strategy in Pakistan, your website will generate much more traffic. It will also allow you to convert more leads into customers. This type of approach is intended for professionals, whatever their sector of activity.
Define the objectives of your natural referencing strategy
To make yourself known on the internet, it is essential to clearly define the objectives:
Bring customers to the store or office
Attract visitors to your website
Make yourself known in Pakistan
To work effectively on these objectives, you must act on several levers:
Local referencing: allowing you to reach targets near your catchment area. Find out why and how to develop your local SEO ;
On-site SEO: focus the content on the main keyword and your location (districts like Lahore1st, 54000, and neighborhoods)
Off-site SEO: mastering the link profile audit for effective backlinks in SEO
Hire an expert in SEO strategy
SEO optimization is a task that requires special know-how. If you are new to the web, it would be better to seek the help of an SEO agency in Lahore. Thus, you will increase all the chances on your side to appear in the best results of the Google search engine. But how do you choose an SEO agency based on promises or guaranteed results? An SEO agency in Lahore will help you on different levels.
Create relevant and credible web content
A web SEO expert will provide you with web copywriting optimization services. Indeed, Google results are largely based on the quality of content. For this, it is important to choose the type of content best suited to the buyer personas of your site: text, bulleted list, video, etc.
It is also important that the content of your web pages respond to the search intentions of the targeted Internet users: what information do they want to obtain apart from their request? Why? The answers to these questions allow an SEO expert to find the right keywords. A natural referencing consultant will also be able to suggest the relevant themes to address and the semantic fields to enrich. It will accompany you in the optimization of Hn tags and the integration of links. Indeed, the insertion of internal and external links is essential to boost the authority of the domain name.
Improve user experience
Google robots also attach importance to the ergonomics of your website. An SEO specialist can advise you on the reconciliation between web design and SEO. The fluidity of a site alludes to web pages that load quickly. Google recommends a loading time between 3 to 4 seconds. It is also important to work on the readability of the content.
To broaden the targets, an SEO consultant may recommend that you make your site mobile-friendly. This implies a website that is perfectly compatible with mobile use. It will then be necessary to find the balance between the loading speed and the richness of the graphics.
SEO and SEA:SEO (Search Engine Optimization) which is natural referencing and SEA (Search Engine Advertising) which is paidreferencing, are the two main online marketing strategies used to position yourself well on search engines. Due to certain budget constraints, companies that want to gain visibility on the internet and want to be among the best on Google are generally forced to choose one of these SEO strategies. Although they have similarities, it is important to know the differences between SEO and SEA.
SEO is a process designed to increase the visibility of a website in search engine results for free. Of course, this better positioning of your website can only be effective after users have entered keywords related to your field of activity. This is obviously why SEO relies heavily on keywords, not only to drive traffic to your website, but also to ensure quality traffic. This is why SEO professionals use specific tools to identify the most suitable keyword research intentions.
How to have a good SEO?
In order to benefit from a good optimal natural referencing you must base yourself on the quality, a good SEO will be based on:
Optimization of the technical structure of the pages of the site.
Create qualitative content with high added value, thus increasing the conversion rate.
Net-linking: you must create a grid of links to connect your site with other quality sites, the sole purpose of which is to gain more visibility and potential customers. On Google, this is currently the most efficient method.
To implement these techniques, you must perform many actions that meet the quality standards reviewed by Google robots. It will analyze these criteria for free to position the site on the SERP.
SEA is a paid digital marketing method. It includes ads that highlight businesses and professionals on search engines. This is why it is a question of paid referencing .
Specifically, advertising campaigns follow the auction system on Google. Brands use the Google Ads advertising network to display their ads on Google search results pages.
Advertisers choose to pay for their campaign according to one of the following 3 formulas:
CPM is the cost per thousand impressions
CPC is the cost per click
CPA is the cost per acquisition
In addition to the Google search engine, advertisers can also target their ads on other Google platforms with YouTube , Gmail or others. Similarly, they can also carry out their SEA activities on the websites of other advertising management publishers.
If we observe the market carefully, the SEO system most adopted by B2B companies is natural referencing because it is a long-term investment at a reduced price and allows better traffic acquisition. However, it should be noted that SEO is gradually disappearing and must be accompanied by SEA , especially when you have an immediate optimization project. Natural referencing is quite slow to generate traffic while with SEA it is done automatically.
The OMT digital marketing agency team specializes in the creation of tailor-made websites, SEO, and Google Ads. Do not hesitate to contact us for more information.
OMT – a digital marketing agency in Lahore – puts its expertise at your disposal by offering tips and advice to help you establish your communication strategy… In this article, we discuss natural referencing (SEO) and we explain why is it so important.
Natural referencing (also called “SEO” search engine optimization) is very important for any brand that wants to be visible on search engines, create traffic on their website, and attract more and more customers. This subject may seem complicated at first glance. And even if it is true that working on your SEO requires a lot of time, taking a few minutes to read this article will save you a lot! We explain…
SEO: what is it?
By definition, natural referencing, also called SEO (literally “search engine optimization”), represents the techniques used by search engines ( Google, Bing, etc.) to rank response results when a user does a search. The referencing of your site, therefore, corresponds to its place in the ranking for a given request. You should know that this classification is not final, a bit like a boxing championship. The champion constantly challenges his first place. So you can gain or lose positions in search engine rankings day by day, or even hourly.
Why do we say natural referencing? Because SEO is free and is largely about the nature of our content. It differs from advertising results, called SEA (Search Engine Advertising). You will obviously notice that the SEA is favored by search engines (yes the fight is a bit rigged…).
How to get referenced: understanding search engines
Natural referencing requires work on the part of search engines that you do not even suspect, but which must be understood to better tame the search engine algorithm. It requires several steps:
Indexing: Before being referenced your web pages will go through the index regardless of the search engines you use. The index is a storage space representing a large database updated daily by search engines, this step called indexing, is the first step before being referenced. To be indexed, don’t worry, the engine does it directly by what is called the crawl.
The crawl: We are not talking about swimming, you will have to understand that! Search engines continually crawl web pages to index new pages and remove deleted pages. To discover the pages, the search engine goes from link to link. This is why having links back to your site allows it to be better referenced.
The SERP: the Search Engine Results Page is the results page that is displayed when a user types in a query. The search tool selects from its index the results that seem the most relevant to it.
Natural referencing: what is its interest?
Natural referencing: a significant source of traffic
When you create your webpage, you want others to visit it, but if your site isn’t optimized for search engines, you’ll get very little traffic. If you run an e-commerce site, for example, your business will directly lose profitability.
The position of your pages on the results page will allow you to have more or less traffic. For example, on average the click-through rate on the page in the first position is 36%, the second 33%. You will have understood it, the more you will be well-positioned the more traffic you will have.
Natural referencing: a visibility advantage
Natural referencing is a real communication advantage because, if done well, can generate a high traffic rate. These people who visit your site are potential customers. Good referencing is therefore the solid basis of a good communication campaign. And remember it’s free. So go for it, but be aware that optimizing your site requires a significant time investment.
Natural referencing: how to improve it?
Now that you understand the concept. We are going to explain to you more concretely the actions necessary to be better referenced.
The technical aspect
When Google or any other search engine crawls, they don’t read everything on the site, it’s a waste of time. There are millions of other sites to scan. So you have to make it easier to read, the easier it is, the better you will be referenced. There are many parameters that come into play:
The speed of your site: the server must be well configured. Its host, be well located according to your visitors (site. pk » if it is in Pakistan)
Its structure: the easier the navigation, the better the site will be referenced.
Page code: the fewer errors there are in the code sources (HTML, CSS, etc.), the easier it will be to read.
This is where the famous keywords and such come into play. Titles, naming of images, captions… The content must be consistent and, therefore, high quality, with a specific vocabulary, a precise theme, and a semantic field…
These are links from other web pages that redirect to your site, so-called “backlinks“. To have backlinks you need a site optimized at best on the technique and the content because they are a guarantee of good quality. It is important to have a good number of backlinks but they must also be of high quality. Make sure of the source of the backlinks and their reputation…. Of course, you also need to link to other pages internally and externally to improve your SEO.
It is, you will understand, essential to have a good presence on search engines. It has the advantage of being “free” compared to other possible tools to promote its image. Its only flaw is the fact that it requires a significant time investment.
SEO natural referencing is part of our expertise in digital communication, so do not hesitate to contact us. We will gladly take care of optimizing your natural referencing. Do not hesitate to consult our services to have more details on our offers and to discover all our expertise in communication.
Chatbot In Business: What Is It? What Are The Advantages?
Among the automated solutions that make customer service more operational to answer simple questions, the chatbot stands out as an essential tool. However, many companies are wondering how to set up a chatbot, what are its real advantages and above all which device to choose among the many that exist on the market. To make your choice, here is a complete guide on chatbots with finally the presentation of 5 tools to consider.
Chatbot in its first definition is a computer program capable of exchanging with humans, orally and in writing, whether on a website or an application. When arriving on one or the other the Internet user is offered a conversation to answer his question. The chatbot generally asks how it can help by suggesting different possible questions.
Although it comes close, the chatbot should not be confused with a “conversational agent”. This software is itself capable of conversing with humans, we then speak of automatic language processing (TALN), which is most often associated with a visual representation, of the avatar type.
Types of chatbots
There are thus different types of chatbots:
The conversational bot: as explained above, it answers questions that follow a particular logic and subject (an IT need, the status of an order, a breakdown, etc.).
The voicebot: this computer program is equipped with artificial intelligence (AI) which allows it to receive and formulate messages by voice.
The virtual agent: this software comes in the form of an avatar which can be the interface for customer service.
Business chatbots: they are specifically at the service of companies in order to automate time-consuming tasks without added value.
Personal assistants: such as the famous Siri, Google Home or Alexa, they understand spoken and written natural language and perform actions using machine learning.
Media chatbots: they do not need natural language understanding and primarily take into account keywords.
Advantages and disadvantages of implementing a chatbot for your business
All business innovations should be considered in terms of their long-term effectiveness and relevance to what you’re selling. The same is true for a business chatbot. Let’s take a closer look at the pros and cons.
The advantages of a chatbot
In general, a chatbot improves the quality of service through an intuitive tool available 24 hours a day. In this, it is an element of self-carein the same way as your FAQ. Your advisers no longer waste time answering basic questions and can concentrate on tasks with higher added value and on complex questions that customers ask themselves. These are also conducive to upselling or cross-selling. At the same time, the chatbot’s first filter gives teleconsultants the possibility of tracing the identity of the caller and the essence of their concerns, to offer them appropriate solutions.
To stay on the sales side, chatbots also allow you to place an order in a few requests, without having to search the site or call an advisor.
In the same vein, favoring simplicity: a chatbot is a tool of proximity and responsiveness to the user that can be integrated everywhere (website and smartphone, and even voice assistants under certain conditions ). Asking customer service for help becomes easier and faster. Thus, according to Botnation in 2021, 59% of consumers appreciate this facility.
Note that, according to an Adobe study in 2018: 28% of the most successful companies use artificial intelligence for their marketing and that this trend has been accelerating over the last 3 years.
Summary of the benefits of chatbots for your business:
Improves the quality of service
Is accessible at all times
Reduces customer service costs
Serves as a filter for questions
Allows you to keep data
The human always represents an added value that the chatbot cannot have. Thus, faced with a dissatisfied customer, the know-how and experience of the human being will necessarily remain superior to chatbots.
So much so that the main limitation of the chatbot is in its design: artificial intelligence has not yet evolved to the point of taking advantage of human intelligence and having the flexibility and analytical capacity of males. Generally speaking, customers prefer humans to chatbots to answer their queries, as 84% of users hate having their questions misunderstood, which happens very regularly.
What is the price of a chatbot?
Buying a chatbot requires taking into account several factors in its price, such as:
The product : prices vary between 250$/month to 2550$/month depending on the demand for the chatbot and its functionalities.
The configuration of the solution upstream , before the implementation in the system of the company: 760$ to 7850$/day.
Training: you have to be trained in the use of this tool, the support will of course be included in the monthly subscription. A 3-day training costs around 3000$ per person.
Introducing 5 chatbot tools
Here is a selection of tools available on the market, with their main features.
1. ZENDESK ChatBot
This very popular live chat tool is used by large companies: Uber, Airbnb, Slack, Shopify, etc. It offers several services:
Communication: for the support or sales team, the chat makes it possible to follow customers and exchange with them at the right time.
Organization: the chatbot filters questions immediately, so that customers receive help as soon as possible and agents are not overwhelmed.
Customization: Every business can create a custom chat widget for end users to give visitors a unique and seamless experience.
Analytics: Track chat volume, visitor experience, and agent performance data in real time.
2. YEXT Chatbot
Yext Answers is a revolutionary site search product that understands natural language and drives consumer conversion with accurate answers on a website. And this, directly in the search results. It is used for example by Burger King, Fitness Park, etc. Yext notably allows:
Increase the conversion rate and offer direct answers and calls to action to customers at the key moment.
Collect data from every query and response so you don’t miss any opportunities to interact with customers later and increase sales.
Reduce customer service costs with a help desk that understands natural language and goes beyond a basic Q&A chatbot.
3. Chatbot DYDU (Do you dream up)
Dydu is a conversational software: chatbot, callbot, voice bot. It is used by large companies. Thus, Dydu allows companies to deploy a true automated conversational strategy, from customer service to all areas that may need it (legal responses, HR department, finance, IT, etc.). In this way, he:
Drives a greater employee experience by answering complex questions.
4. IADVIZE Chatbot
This solution is also used by large companies. Its offer provides you with, among other things:
An omnichannel and unified experience to give visitors a premium, rich and seamless messaging experience across their preferred channel. This avoids imposing on them a tool that they do not like or do not use frequently.
Expertise and authenticity: the tool connects visitors to the best advisers thanks to perfect orchestration (product experts, connected salespersons in stores, after-sales service advisers or chatbots equipped with AI respond to customers at each stage of the journey).
Scalability to follow the evolution of the company by taking advantage of the best of humans and AI.
5. INTERCOM Chatbot
Intercom is the partner of digital giants like Amazon, Facebook, IBM, and Microsoft among 25,000 other companies. This tool is all about the power of the conversation with customers:
This chatbot is a marketing tool to increase conversion rate and sales. For this, it personalizes the welcome messages for each client, automates the transfer of messages and makes appointments.
It is also a customer engagement tool through personalized messages and product tours.
It is omnichannel: this device also knows when it is necessary to send the question to the advisers.
Chatbots are ever-evolving tools for driving customer satisfaction while eliminating non-value-added questions. For your teams of advisors, this represents an aid and a filter, and certainly not a replacement of their role. On the contrary, it becomes more important on complex issues, which allows for increasing the skills of the teams. Chatbots are therefore a solution to consider now to improve your customer service!
A netlinking campaign remains the right SEO tool to boost the notoriety and credibility of a website. Its purpose is to increase the popularity of a website in order to improve the positioning of its pages in search engine results. As part of the website optimization process, it is one of the levers necessary for the performance of a natural referencing strategy. However, the regular improvement of the quality of netlinking is strongly recommended. To achieve this, here are some link-generation techniques to achieve this goal.
1. Boost the number of incoming links with link baiting
The purpose of link baiting is to increase the number of external links or backlinks that refer users to your website pages. To do this, you must write compelling, original, and relevant content by targeting your readers. This is the only condition for the creation of incoming links to be done in an optimal and natural way. In addition, content has quality when it deals with topics that meet the search intentions of Internet users. Better still, the authenticity of an item is also a guarantee of quality. A website hosting such content is quickly considered a reference by Internet users and other platforms. They then generate natural inbound links that provide access to this trusted source.
Creating content in the form of infographics, tutorials, complete guides, rankings, and webinars… is an effective technique for link fishing.
2. Use social networks to improve netlinking
The best way for SEOs to use social media to generate backlinks is through their profiles. Link to your website from all your social profiles. Consider including keywords in your profile description text. Today, Google contextualizes links and values the semantics surrounding this link.
To put social networks at the service of your netlinking strategy, you must be present in the main networks like Facebook, LinkedIn, Instagram, Twitter, etc. However, the creation of attractive content is important in order to encourage your community to share your content on the web. Catch the influencers of your theme, flatter their ego with your content, and link back to show the article to their community.
3. Go for a Skyscraper method
The Skyscraper method is an inbound marketing technique introduced by Brian Dean of backlinko.com in 2015. This technique consists of creating better content than those already existing on the web. The challenge is to write high-quality, useful content for your buyer persona.
Be sure, however, to choose a popular and appropriate subject that relates to those developed in your writings or blog. Another necessary precaution is to include additional details to differentiate yourself from competing for content. This involves finding a different editorial angle and authoritative external links. Tools like Ahrefs and Site Explorer can help.
4. Improve your netlinking thanks to directories
Registration on Web directories is one of the most used netlinking methods in the past. The sine qua noncondition is always to select a suitable directory. Indeed, there are many tools of this type and not all of them offer the same level of indexing on the engines. You can register on a paid directory, a public directory, a specialized directory, or the free version. However, choosing the right directories is very important.
How to choose the right directories to get good links?
select directories with Trust Flow greater than 20
opt for directories dealing with a single theme
check that the directory asks to write a unique description
choose directories that offer hard-coded links
In general, the results are visible only from a dozen backlinks.
5. Guest blogging or exchanging thematic links
Thematic link exchange is a smart link exchange technique based on reciprocity. However, it requires good organizational capacity. This method consists in accepting a guest article of the same thematic proximity. In exchange, a DoFollow link with an optimized anchor will be integrated into the content. Before using this method, you must first identify the sites of the same sector in order to facilitate the exchange.
Exchanged backlinks must also be associated with anchors labeled with optimized words or phrases. However, you need to exchange a minimum of 10 backlinks in order to get results. This increases your chances of indexing with search engines.
6. Buy sponsored links on netlinking platforms
Link buying platforms connect advertisers and publishers with the aim of obtaining quality links more easily.
Linkbuilding is a time-consuming task, so these platforms speed up the identification of sites likely to be relevant to your link profile. Netlinking platforms such as Rocketlinks, and Getfluence offer thousands of sites covering a large number of themes.
The danger of buying links through sponsored articles and making bad choices about your link profile. Do you know the volume of monthly links you need, the themes of the sites to be favored, the minimum TF, the type of anchor, etc…
So be accompanied by netlinking professionals to avoid a Google Penguin penalty.
Link building is not enough
If you want your website to rank well and go unpunished, it’s not enough to build new links. You should take care of your link profile and disavow all toxic links.
Where do all the spammy links come from?
Maybe you bought a few, or maybe your SEO netlinking agency didn’t care too much about the quality of the links they created for you.
The truth is, you can get bad links anytime. Your competitors don’t want your website to rank well. They can plan a negative SEO attack by sending lots of spammy links to your website.
Monitor your backlink profile through SEO tools and perform proactive disavowals through the Google Search Console.
The AIDA method, applied to digital marketing, is an effective framework for creating effective content. Acronym for “Attention, Interest, Desire, Action”, the AIDA method defines the 4 chronological phases of the purchasing process, i.e. 4 steps to convert your prospects.
AIDA method: issues and applications
The AIDA method offers 2 major advantages:
Assistance in developing marketing content: this step-by-step method serves as a basic framework for building content. It is then a useful educational tool to save time…
A performance gain for your digital communication: by respecting each step of the process, you naturally bring the target audience to adhere to your message. And to buy your products or services!
You can use the AIDA method for all types of digital content: blog articles, newsletters, infographics, web pages, marketing videos… And in all types of situations. Whether it is to motivate the purchase of a product, the registration to a newsletter, the download of a white paper, or the participation in a webinar, this method is applicable that your content aims to take action.
The AIDA method in detail
A for Attention
I for Interest
D for Desire
A for Action
Zoom on each step of the AIDA method.
#1 Attract Attention
Your audience, on a daily basis, is over-solicited by advertising. Countless newsletters and promotional offers clog mailboxes, sponsored inserts dot the web browsing path and companies compete with attractive and informative sites to sell their offer. In this context, it is crucial to make a difference. This is precisely the Attention issue of the AIDA method.
No matter what type of content you offer, you only have seconds to grab your prospect’s attention. Then you have to stand out clearly. Some tips to capture your audience and make them want to continue their discovery:
A catchy title: Play with font, color and formatting variables – bold, italics, underline – to grab attention. Also bet on words: choose an original title, which questions or entertains. Arousing emotions is a good way to capture attention.
An attractive illustration: the eye is more favorably attracted by an image, use it wisely. For example, you can use bright colors, or use the graphic codes of your brand if your notoriety is important. Humor in the image is also effective in capturing attention.
#2 Generate Interest
Once the audience has settled on your marketing content, they must linger on it. It is for this purpose that the 2nd step of the AIDA method is used: arouse interest. Know that the individual is interested if he feels concerned: you must personalize the content to give the impression to the prospect that you are addressing him personally. The notion of a persona then comes into play: by targeting your typical or ideal customer profile, you increase your chances of interesting them.
This is played out in the first seconds of reading or viewing. Illustration: the meta description of a Google result or the caption of a blog article is enough to decide the Internet user whether or not to continue reading.
Note that suspense is a central ingredient to arouse interest, do not reveal everything right away…
#3 Induce Desire
Now that you’ve gained your prospect’s attention and interest, it’s time to layout your best arguments that can elicit a feeling of desire. Note that desire can arise from need, but also the simple fact of the strength of conviction of your marketing content.
Examples of effective arguments:
Time saving : if your persona is particularly lacking in it – business man or woman, young parents, etc.
Earning money : this issue is widely shared, regardless of the profile of your target clientele.
Limited time offer/exclusive offer : These arguments can speed up the prospect’s purchase decision by creating a sense of urgency.
Novelty : this notion often provokes desire because it evokes innovation and originality.
Do not hesitate to support your arguments with tangible proof: a customer case or customer reviews.
#4 Suggest Taking Action
Is the prospect convinced? Allow him to go through with his decision-making, easily and immediately! This last step of the AIDA method takes the form of a CTA (call-to-action) button or a redirect link to a product page, depending on the objective of your marketing content. The form and substance of the means of passage to action must be neat:
The CTA button or the redirect link must be perfectly visible. Playing with shapes, fonts and colors makes it even better.
The text of the button or link must end up convincing the prospect. Examples: “Benefit from a free trial”, “Request a discovery interview”, “download the white paper”…
4 examples of application of the AIDA method
The AIDA method for writing a blog post
When writing blog posts, you think SEO. Beyond this technical aspect, consider the AIDA method to effectively structure your text content.
A title that attracts attention , by its form and by its content. Looking at the competition allows you to write a title that stands out, to better capture the reader.
An image that arouses emotions . Illustrating your article with a funny or surprising image gives you the advantage!
A relevant introduction . Be sure to arouse the personal interest of your target at the very beginning of the content, so that they continue reading.
Persuasive arguments. You must keep the promise you made in the title and in the introduction of your content: your arguments must interest your target and correspond to their needs and expectations.
The CTA or action link of your choice, to convert your reader into a lead, then into a customer.
The AIDA method to build your landing page
On the landing page, the timeline of text and image elements follows the timeline of the AIDA method. A headline and image at the top of the page to grab attention, a brief teaser to spark interest, your pitches – in the form of an infographic or a bulleted list – to elicit desire, a CTA button to skip to stock.
The AIDA method for your emailing campaign
Your prospects are drowning in emails. And for the most part, these emails end up in the trash without even being opened.
For an effective emailing campaign, follow the steps of the AIDA method. For example, if you are the publisher of accounting software:
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The AIDA method for disseminating a client case
The customer case makes it easier to attract and interest your target insofar as it identifies with the customer. The AIDA method can then be applied here, considering each distribution channel of the customer case as a step in the process.
Attract with a post on social networks: a catchy title – it can be a quote from the client, relevant and impactful – and a situational photo to attract attention.
Interest with emailing: you tease the customer case in the email, so as to interest the prospect to the point of taking him to the landing page.
Provoke desire on the landing page: the arguments are presented clearly and you offer the customer case content in preview. At the bottom of the landing page, you insert a button to download the entire customer case.
You will have understood: that the AIDA method is particularly effective for developing your content in an inbound marketing approach. Despite everything, implementing a content marketing strategy requires resources, both human and financial. It may therefore be interesting to turn to a content marketing agency, such as OnlineMediaTrend. A project? A question? Contact us!
SEO, The Spearhead Of An Inbound Marketing Strategy
An inbound marketing strategy is a marketing strategy that consists of attracting customers to oneself, rather than canvassing them. The first step of inbound marketing is to attract prospects to your website, to transform them into leads, and then later into customers. To carry out this inbound strategy, it will be necessary to focus on the development of a content strategy, in which SEO will have a prominent place. The SEO will aim to position your site among the first natural results in the search engine., on your high business value keywords. Thus, once well positioned, your site will become very visible to your potential buyers, who carry out searches related to their needs. Therefore, any company has a strong interest in integrating SEO into its inbound marketing strategy.
Technically optimize your website in an SEO-friendly way
Structure the site as a whole
Start first with the basics, the structuring of your site itself. Its internal structuring is indeed very important in your SEO strategy. First of all, the tree structure of the site must be carefully thought out for several reasons. A structured site will provide a better user experience, making it logical to navigate from one page to another. In addition, the clearer the structure, the further the Google bot will be able to go and index as much content as possible. Finally, a well-structured site will see its bounce rate drop. Indeed, we will leave a site that seems confusing much more quickly. It would therefore be a shame to lose a visitor before he has even been able to enjoy your content!
Another key point that can impact your natural referencing: is download speed. This corresponds to the time that a page of your site will take to be displayed in its entirety on the screen of your visitor. Why is this an important point? A page that would take too long to open may annoy the visitor and therefore discourage him from consulting your site. This can therefore have a very negative impact on your popularity. How does this point fit into an SEO strategy? Google takes into account the opening speed of each site and will classify better those whose speed is very short and less well those whose it exceeds the average. The issue is therefore major. To remedy this problem, some software allows you to measure this loading speed and help you to optimize this duration. We think for example of PageSpeedInsight, offered by Google itself, Dareboost, WebPageTest, or Pingdom.
Your site must be responsive
Finally, to have a technically optimal website for SEO, you must think responsive. This means that your site must display correctly whether it is viewed on a computer, smartphone, tablet, etc.
The importance of keywords in an SEO strategy
First step: define your keywords
The first step in developing a successful SEO strategy is to define your strategic keywords, those that generate traffic and business value. An essential rule to apply to any type of content is to have the main target keyword per page that corresponds to a specific SEO objective. Thus, each page will deal with a well-defined theme which will be to the advantage of your site. Before even starting to write your content, you must ask yourself if you want to write content whose keyword will generate traffic or if it will generate significant business value. Then, adopting a monothematic strategy for each of your pages will allow you to develop your subject in-depth, and therefore to use your keyword a certain number of times. This will then send a positive message to Google robots who will judge your quality content and rank it among the first search results. This will also indirectly allow you to develop a long-tail strategy, very interesting for SEO and your inbound strategy.
Opt for a so-called long-tail SEO strategy
The long-tail strategy consists of positioning yourself on terms that are little typed in Google, but which represent a significant volume of conversion. The interest of a mono-thematic page, therefore, is that you use several peripheral terms to your main keyword so as not to repeat yourself too much to be readable by the reader. Each of these peripheral terms taken independently represents only a small volume of visits. On the other hand, taken all together, they can even exceed your potentially very competitive main keyword and therefore be used by many other sites.
Structure your pages from an SEO point of view
The choice of URLs
Your page URL is very important for your SEO ranking. This point is however often neglected, wrongly. It is first of all necessary to insert in the URL the main keyword on which you wish to position yourself. Another important point, work on your URLs to position your pages near the root.
Title Tag and Hn Tag
Once your site has been structured optimally from an SEO point of view, you can focus on improving each page individually. We do not write content (including blogs) without structuring or prioritization. Each page must therefore have a general title, then subtitles and paragraphs. This structuring will then send the information to the Google algorithm that your content is rich, of quality, structured, and therefore can be well referenced. In addition, positioning your main keywords in your titles increases your chances of being well-placed. The main keyword must notably be found in your title tag, your H1, and at least one of your H2s.
Working on your Alt tags on your images is also very interesting to improve your SEO and therefore your SEO strategy. An Alt tag is an optional HTML coding field attached to your image, which will display specific text if your image is not displayed on the screen. The interest in optimizing the Alt tags of your images is multiple. First of all, this will allow you to define the main keywords that the image deals with. This information will be used by Google robots who can then further specify the theme of your content. These tags will also optimize your SEO because you will be referenced in Google images. Indeed, the more content is varied and referenced on the appropriate pages (images, videos, text, news, etc.) and the better your SEO ranking will be.
The meta description
Finally, filling in a meta description, which will appear below the link in the search results, is the last element to optimize. Even if the meta description does not play directly in the criteria of the Google algorithm, it strongly influences the click rate, by making you want to click, or not, on the link of your page. An effective meta description should be short (about 160 characters) and describe your content very briefly.
Optimize your content for SEO
The importance of quality content
Finally, the last SEO element to optimize for an optimal inbound strategy is your content of course! If you are tackling a very competitive keyword, it is advisable, to optimize your chances of being well-positioned in search engines, to produce fairly long content (at least 1000 words). However, you shouldn’t write long content just because it’s good for your SEO strategy. Content must above all be interesting and target an objective, an audience, and respond to a given problem.
To build your content, you must first decide on the main keyword, which will define the theme of your article. It must indeed be kept in mind that an article corresponds to an objective and therefore to the main keyword. From there, you can decline a whole lexical field and the list of questions related to this keyword. To help you with this step, you can use tools like Ahref.
Reader-oriented SEO content
Then, each piece of content must be unique, this point is fundamental. Indeed, Google very severely punishes a site that has two pages (or more) with similar content. He sees in this practice an attempt at fraud, by creating a very large number of pages to be well-referenced, without creating quality content on each of them. If there is therefore one thing not to do to avoid finding yourself at the bottom of the list, it is this one.
Another point, we talked to you a lot about the rules imposed by the Google algorithms which are the only ones capable of defining the order of appearance of the sites during an internet search. However, remember that you are creating content for real people, not robots. Your content must therefore first and foremost be fluid to read, understandable, pleasant to read, and grammatically correct. Finally, the more varied your content (text, photos, videos, infographics, etc.) the better you will rank.
The authority of your website with net-linking
Another interesting SEO element to put in place that will have a direct impact on your inbound strategy: is net-linking. The principle of net-linking is that other sites, outside yours, include a link that refers to your site within their content. What is the point? At first, it can bring you traffic, but above all (and all the interest is there), the Google algorithm will consider your site reliable because recommended by a peer. The type of site that refers to you is important: the more a site has significant traffic and quality content, the more it will be beneficial for you.
You are now aware of the main best practices for adopting an SEO-oriented inbound marketing strategy, whether in the structuring of your site, your pages, your content, or the use of keywords. The more SEO-oriented pages you create, the more your traffic will increase, and the more the power of your site will do the same. Finally, thanks to SEO you will gain notoriety and visibility, the holy grail of any brand.
Want to optimize your SEO to increase the performance of your inbound marketing strategy? Contact us!