Online Advertising

SMART

10 Examples of SMART Marketing Goals

SMART: If the design of the marketing strategy has a purpose (developing your business for example), then it should not be without clearly defined goals. The mistake, in fact, is to start without going into the development of a carefully coordinated plan of action. Also, it is necessary to consider your development as a path, …

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Call to Action

Tips For Optimizing Call To Action

A call to action button, popularized by the acronym CTA, is, as the name suggests. CTA button allows your potential customers to take action by pressing them to contact you. This tool is used in a digital strategy context, and more precisely in the context of an inbound marketing strategy. CTAs are then used to convert leads into prospects. This …

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Traffic Acquisition

4 Levers Of Traffic Acquisition For E-commerce Site

Do you want to increase the traffic of your e-commerce site, but you don’t know how? Discover the main levers of traffic acquisition that have been proven. Why is good traffic on an e-commerce site necessary? Today, 40 million people buy on the internet or 54% of internet users. Online shopping is a booming industry and it would be a …

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Google Adwords

AdWords, How Does It Work?

Paid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is currently the largest paid search network online, ahead of Linkedin Ads or Facebook Ads. Millions of businesses and professionals have never used it, potentially leaving the advantage to their competitors. Complementary to natural referencing and …

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Conversion Rate

How To Increase Your Business Conversion Rate?

The conversion rate is a key metric to quantify the success of any brand or company. Since success is inseparable from sales, it also has a direct relationship with the effectiveness of the different strategies applied to the business. In Marketing, conversion is nothing more than getting someone to perform a certain action desired by the brand. …

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Advertising Campaign

Advertising Strategy For Online Campaigns

Advertising Strategy: Every day, your potential customers are exposed to no less than 15,000 commercial incentives. Faced with this information overload, that what advertising strategy should you put in place to make your communication reach them? Personalization for better communication: 3 stages of the marketing funnel Given the advertising overdose suffered by consumers, brands must bet …

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Search Engine Advertising

What Is SEA?

When developing your web marketing strategy, the question of SEA necessarily arises as a lever for growth for your business. Undoubtedly, the rise of digital and the explosion of online research are giving pride of place to online advertising. And knowing that 91% of clicks are made on the 1st page of the search engine, Google Ads is …

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