Digital Marketing

SMART

10 Examples of SMART Marketing Goals

If the design of the marketing strategy has a purpose (developing your business for example), then it should not be without clearly defined goals. The mistake, in fact, is to start without going into the development of a carefully coordinated plan of action. Also, it is necessary to consider your development as a path, and …

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Call to Action

Tips For Optimizing Call To Action

A call-to-action button, popularized by the acronym CTA, is, as the name suggests. CTA button allows your potential customers to take action by pressing them to contact you. This tool is used in a digital strategy context, and more precisely in the context of an inbound marketing strategy. CTAs are then used to convert leads into prospects. This is make …

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Traffic Acquisition

4 Levers Of Traffic Acquisition For E-commerce Site

Do you want to increase the traffic of your e-commerce site, but you don’t know how? Discover the main levers of traffic acquisition that have been proven. Why is good traffic on an e-commerce site necessary? Today, 40 million people buy on the internet or 54% of internet users. Online shopping is a booming industry and it would be a …

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Google Adwords

AdWords, How Does It Work?

Paid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is currently the largest paid search network online, ahead of Linkedin Ads or Facebook Ads. Millions of businesses and professionals have never used it, potentially leaving the advantage to their competitors. Complementary to natural referencing and …

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