The digital marketing is a key to boost sales and give more credibility to your online store. At a time when most consumers prefer to buy without leaving home, this seems to be a important for the present, but also for the future.
The time that a customer spent on traveling to the point of sale is now spend on the internet looking for information about a particular good or service. For this reason, it is so important to apply strategies that influence consumers during the shopping journey .
Therefore, the objective of digital marketing for e-commerce is to attract the greatest number of visitors to your business and effectively convert them into loyal customers .
Want to know how to get more and better results? Take a look at these 8 foolproof tips!
8 Digital Marketing Strategies for E-commerce
1. Invest in digital diagnostics and strategic planning
Diagnosis is essential to assess the online presence of any business. From a attentive analysis, it is possible to define a digital strategic plan, in order to define objectives and goals.
The creation of the persona is equally important, as the actions must be adapted to the interests of the target audience, in the short, medium and long term. Knowing who is buying makes it easier to predict their needs in the sales funnel.
2. Bet on an attractive and safe website
The first impression your website makes to visitors is crucial. In addition to appealing, it must be a safe and intuitive platform, in order to facilitate the entire purchase process.
It should invest in checks and other security protocols, in order to reinforce consumer confidence. Providing more than one secure payment method will increase your chances of selling.
3. Offer a positive shopping experience
Imagine that a user arrives at your website and the pages are slow to load or the applications are too complicated. Most likely, the visitor will end up giving up on the purchase.
That’s why just attracting visitors to your website is not enough! It is necessary that all contact points work correctly, from the first time the user contacts the product/service until the time of checkout.
The UI ( User Interface ) and the UX ( User Experience ) must be worked together in digital marketing for e-commerce. The objective is to provide a positive experience and, on the other, to avoid situations of frustration for the potential customer as much as possible.
4. Optimize all possible conversion paths
The conversion of visits into leads can occur through the website, chatbots, blog and social networks. All these paths must follow SEO optimization strategies , so that your online store is found in search engines, such as Google, organically.
Betting on content marketing is also an effective way to attract visitors. Produce blog articles or ebooks to delve into certain features and benefits of your product or service.
5. Don’t forget to perform advanced segmentation
Once you manage to attract visitors to your website, it is possible to analyze the browsing data, in relation to their consumption habits. From that point on, it’s easier to define what content is most relevant to a specific customer and use it effectively through email marketing.
6. Use email marketing to nurture your leads
E-mail marketing is one of the best ways to work communication with the database previously scrutinized. In digital marketing for e-commerce , this tool is mainly used in funnel fund actions.
It’s important to be constant, but not informal when sending emails. These should be clear, simple and short. Remember that a catchy headline is a good strategy to increase your click-through rate.
7. Use abandoned cart and other sales strategies
When the customer leaves your website, it’s not the end. One of the most used strategies in digital marketing for e-commerce is the abandoned cart . If the user does not complete the purchase, an email will be sent to convince them to complete the transaction.
There are other sales strategies, such as Cross and Up Selling , that work well in building customer loyalty. This is a way to complement or add something to the product/service purchased.
8. Analyze all actions using millimeter reports
Digital marketing for e-commerce is focused on results. Measuring all actions to exhaustion will allow you to identify which strategies are working and which are not.
Among the bottom-of-the-funnel performance metrics (KPI) that should be taken into account, the main ones are ROI, CAC, CPL and CPA.