If the design of the marketing strategy has a purpose (developing your business for example), then it should not be without...

A call-to-action button, popularized by the acronym CTA, is, as the name suggests. CTA button allows your potential customers to take...

Do you want to increase the traffic of your e-commerce site, but you don’t know how? Discover the main levers of traffic acquisition...

Paid referencing represents a significant lever for generating traffic on your website and acquiring new leads. Although Google AdWords is currently...

The digital marketing is a key to boost sales and give more credibility to your online store. At a time when most consumers...

Keywords are the starting point of any Inbound Marketing strategy. It is through these that potential customers come to you to visit your site/blog...

The conversion rate is a key metric to quantify the success of any brand or company. Since success is inseparable from sales, it...

Every day, your potential customers are exposed to no less than 15,000 commercial incentives. Faced with this information overload, that what advertising...

Everyone is aware today that Google takes into account the loading speed of your site for its positioning. In addition, this point is very...

This is a question that we, SEO Managers and Project Managers, hear on a daily basis. Of course, we would like to...

Today everyone has understood that a site that is not visible on Google is useless! Companies and their webmaster or SEO...

Content marketing has been one of the keywords headlights of 2021. We can expect in 2022 to see emerge a flood of...