online-610759811

E-Commerce: 10 Key Trends To Watch For 2022

E-commerce

What are the developments in terms of online shopping? Overview of the main e-commerce trends for 2022.

At the end of each year, we carry out an overview of best practices and trends for the coming year in all areas: e-commerce, marketing, SEO, SEA, social media… Today, the tool creation website shares with us 10 major trends in the e-commerce sector for 2022, based on figures analyzed from its customer e-commerce sites.

For the coming year, e-merchants will have every interest in increasing their services and channels to meet consumer expectations. They will also have to redouble their efforts in terms of content: storytelling, reassurance elements, etc.

1- Multiply payment solutions

Paying by credit card remains the most popular means of payment, but consumers are increasingly using online payment solutions. It is therefore recommended to multiply the means of payment on your e-commerce site: credit card, MasterCard, Visa, American Express, PayPal, Amazon Pay, PayPlug, Stripe, Paybox, etc. It is also relevant to offer payment in several installments for more expensive purchases.

Key figures to remember: + 3% conversion rate via Stripe, Paypal, Paybox

2- Offer to buy without creating an account

Time is precious, consumers want fast shopping more than ever. For online shoppers, creating an account to make a purchase is experienced as a tedious step. This obligation to create an account generates frustration and promotes cart abandonment. This is why e-merchants have every interest in offering a purchase option without creating an account to increase their conversions.

3- Opt for click and collect

With the successive confinements linked to the context of the health crisis, click and collect is now part of consumption habits. It is recommended for e-merchants who have a physical store, to set up this mode of purchase. The advantage for customers: they do not pay delivery costs and can collect their packages whenever they want.

4- Multiply delivery methods

It is necessary to provide several delivery methods. In particular, this allows consumers to choose whether to pay less for delivery to a relay point or, on the contrary, to pay more to be delivered more quickly. To optimize parcel shipments, e-commerce site owners can rely on parcel shipping service comparators such as TCS.

5- Use storytelling and focus on authenticity

Know-how, brand values, product origins… Consumers need authenticity more than ever. To differentiate yourself from competitors, it is essential to tell a “true story”, without lies, without artifice, around your brand and its products. It is important to take care of your product sheets with authentic visuals (no photos from the image bank!) And detailed descriptions of the products (origins, manufacturing method, materials, eco-responsibility, etc.) to allow your visitors to understand the values ​​of your brand, or your products.

6- Strengthen the elements of reinsurance

Many elements must be present on your site to reassure visitors and potential customers on your e-commerce site. These are called the elements of reinsurance. You must ensure that all these elements are present on your online store: contact information, payment terms, delivery methods, and associated costs, return and refund conditions, customer reviews, details concerning the use of personal data, legal notices and T & Cs, trust labels, information on the origin of products, etc.

7- Take advantage of marketplaces

Selling your products on your e-commerce site is good. Multiplying the distribution channels is better. To develop your sales, it is important to look at the marketplaces which for some, generate thousands, even millions of visits per month, which gives you significant gain visibility. You can rely on well-known general marketplaces such as Amazon but also more specialized marketplaces depending on your sector. Omnichannel is becoming essential and it is important to integrate it into your commercial strategy. On CMS there are modules to create your product catalog and easily integrate it into the desired marketplaces.

8- Think about social commerce

Another sales channel to exploit: social networks. It may be interesting to set up actions on social platforms like Facebook or Instagram: the creation of social ads campaigns, posting of publications with authentic visuals, launching of influencer marketing campaigns by making partnerships with influencers that correspond to the values ​​of your brand, live shopping sessions, etc. It should be noted that social networks are developing more and more e-commerce functions for brands, everything is now being done to facilitate the shopping experience.

9- Promote integrations and automations

Integrations and automation will save e-merchants a considerable amount of time. It is important to take advantage of integrations to link the applications you use daily to your e-commerce platform such as your CRM, your emailing solution, your analytics tool, your instant messaging … Certain e-commerce sites rely in particular on webhooks to trigger an action following an event. For example, if a person subscribes to your newsletter, the data will pass through a webhook and will be automatically added to your emailing contact list. The automation of tasks is now accessible without technical skills and becomes a real asset for the companies that use it.

10- Train to stay competitive

Finally, with the acceleration of digitization, the need for training is growing. Many specificities, rules, and codes need to be known to manage an e-commerce site. The e-merchants who will pull the pinout of their game are those who will continue to be trained daily. Different formats are popping up on the web to help you stay up to date in your field: webinars, podcasts, videos, certifications, blog articles… It’s up to you!

Web-Marketing

8 Web Marketing Tips To Apply In 2022

Web-Marketing

Happy New Year 2022! This year, we wanted to offer you something useful: the 8 good tips to apply to improve your web marketing performance in 2022.

A blog article that speaks for the start of the year …

Datasets

If there’s one thing people love in the New Year, it’s data. Then you are welcome. While this is a freebie, you can give yourself free any day of the week. Run just a PageSpeed Insights report for your site. Remember, the key to delivering performance data to yourself is making sure you’re viewing the most accurate and useful data possible. Specifically:

  1. The actual performance data of your site
  2. The perceived performance data of your site

Make sure you decipher your PageSpeed ​​Insights reports correctly by considering these two sets of data.

Essential elements of the web

To be clear, we don’t actually give them to you, Google does. As in they are instituting the following three metrics as one of their new SEO ranking factors.

  1. Largest Content Paint (LCP)
  2. First entry delay (FID)
  3. Cumulative Layout Offset (CLS)

This is the gift that no company asked for but is getting anyway. So make sure you know how to track the web essentials of your site and optimize accordingly.

Email failures and fixes

Email is like Santa Claus in business communication. In a single night (or campaign) they can reach all the contacts on their list and, when their deliveries are open, make each recipient happy. But sometimes things don’t go so well. In the case of your email campaign, this is probably due to:

  1. Incorrectly configured domain ( fix: authenticate your emails)
  2. Spam Email ( Fix: Write Attractive Emails)
  3. Target the wrong audience ( fix: define your PKI)
  4. Exaggerating the scope ( fix: choose quality over quantity)

If your business can fix these four email delivery failures, you are sure to have a happy campaign for the start of 2022.

Avenues to explore that pay off big

What is a track that pays big? It is a track that allows you with a minimum of effort to make maximum profitability.

To get them, try these five golden driving strategies:

  1. Redefine your leads for each channel
  2. Design landing pages around a unique theme and purpose
  3. SEO targeting leads, not traffic
  4. Be specific with paid ads
  5. Try offline marketing tactics

Landing page tips

It is so important to follow these landing page best practices:

  1. Keep your landing pages simple
  2. Keep your message succinct
  3. Include USP, CTA image
  4. Say the essentials above the waterline
  5. Unify your landing pages and advertising campaigns
  6. Design pages for mobiles first, then desktops

Audiences to exclude

Let’s be honest, you can’t reach everyone, and neither can your marketing actions, your targets, and your products. You must have a preferential “target”, your “persona”. So be sure to exclude these 5 audiences from your PPC campaigns:

  1. Current customers (or everyone)
  2. Current employees
  3. Jobseekers
  4. App audiences
  5. Uncommitted visitors

Indexing of the best “rich snippets”

There are a large number of rich snippet opportunities available to help your web pages attract traffic.

  1. Comments
  2. Reviews
  3. Product information
  4. Faq
  5. Event Info
  6. Application Info
  7. Course information
  8. Breadcrumbs
  9. Manual
  10. Course information

Optimization of conversion rates

Few brands pay much attention to conversion rate optimization (CRO). They can do this on an occasional basis while working on other aspects of their business, but often they don’t specifically focus on this one. At least not in the same way they prioritize ranking factors for SEO. But the CRO (Conversion Rate Optimization) or conversion rate (well known in retail) is just as important. In fact, it might be the most important thing you can do for your business.

Here’s a 12-step plan for conversion rate optimization:

  1. Make data-driven decisions
  2. A / B Test strategically
  3. Eliminate bottlenecks
  4. Prioritize macro conversions
  5. Tell a story (and keep it simple)
  6. Redefine your CTA strategy
  7. Play the long game
  8. Increase urgency
  9. Improve site speed
  10. Leverage remarketing
  11. Be kind (and trustworthy)
  12. Test the CRO (then test again)

Do you want to entrust your web project to an expert in internet marketing? Call our agency